ANNOUNCEMENT: Running Out of Steam...?

Good morning my TAG Heuer enthusiast friends. As you probably know, I've been writing this blog for nearly nine years now and I have made over 3000 posts since I started back in October 2016, in the process making this the first choice resource for all things 1986-present day (as shown by the recent 1.5 million views milestone - thank you all once again for that).

Over the years I've explored pretty much every facet of the brand, with very few still to be covered (the 1000 Series is a glaring omission I know and I will get to that sooner or later) and so it gets harder and harder to think of new posts when there's a lull in the release schedule. 

On top of that, there's the issue of time. Simply finding time to write these posts week after week after week is starting to feel a bit like 'work' and it doesn't help that I'm not finding too much in the new releases to inspire me. TAG Heuer has always been a brand that refreshes itself constantly, indeed it's one of the things I really like about the brand, but the latest models are not really rocking my boat and even if they were I'm not sure I'm able to afford many of them until they become 'pre-owned'.

I'm actually okay with the fact that I'm not lusting after the new designs, because I know in a couple of years the line up will have changed again and maybe then the design language will have shifted back to my taste, or it could be that eventually I start to see the new watches in a different light and I move towards them, you never know. This is where TAG Heuer win over the likes of Rolex for me, because I know what Rolex do and it doesn't really change that much... I know some people argue that's Rolex's strength and that may well be true, but it's not the basis of a good blog that's for damned sure!

Back in the Jean Claude Biver days I was pumping out posts left right and centre (admittedly not always great posts, but post nonetheless...) because it was all new to me and frankly there was so much to get excited about. Currently, not so much. Despite the YouTubers insistence that 'TAG Heuer is BACK!' my initial enthusiasm for the re-released Formula 1s has waned quite dramatically since I saw one in person and I really don't think I'm going to be buying one (though I'm still keen to at least try on the red one when it comes out in September). I also really don't like the glassbox Carrera very much and while the new Calibre 16 Formula 1's are quite cool, the price tag is enough to prevent me getting too invested (and I certainly wouldn't choose one over my £1300 orange quartz three hander either!).

So I guess what I'm trying to work my way around to saying is that I just don't think I can keep this blog going at the pace it's been going any more. So with that in mind I am going to relax my posting schedule and see what happens. I'm not stopping the blog, and if five new watches come out tomorrow morning then I will write about them next week as usual. But I'm done staying up until 2am trying to write a post about some obscure 2000 Series because of some self-imposed 'deadline'. I just don't have it in me anymore. 

Perhaps a break will give me a chance to think up some new angles and I will start posting more again, but right now I want to allocate more of my time to other interests. I will still be posting, just not as often and not as regularly. I hope you all understand and will bear with me.

Rob / AquaG