A few weeks ago I saw a post on the 'WatchUWant' forum on this very topic. I didn't actually read the post but it sparked an idea in my head and by the end of the day I had fired off a message to several members of the THF Forum. Here we have the first nine replies to those messages, with more to follow...
Tudor Black Bay 58 Blue
What's the watch I'd never sell? To be honest, I've had many of them over the years I've been interested in watches. Each time I thought I had a "keeper", time passes, a new tempting release comes along, and suddenly I find I'm not as attached to it as I thought I was. Actually, since then my collection has become much more stable and nearly all the nice watches I own (now trimmed to a smaller, sensible number) have been kept for many years. I seldom get tempted to splash cash on a new one. Even so, my past experience tells me never to call any of them a keeper - there isn't one that wouldn't get put on the chopping block if something amazing came along to replace it (I operate a strict one-in, one-out policy to keep the number sensible).
But I can't write about nothing, hence I'm going to choose the one watch that is probably the "safest" in my collection. Not because it's the most special - the Abel Court "Monacourt" Monaco probably takes that crown. Or the most shiny and expensive - the Rolex wins that round. Or the one I lusted after the most - the "panda" Carrera still remains special to me. The safest is actually the Black Bay 58 Blue. It was cheap comparatively to my other watches, hence less worth selling. But I've owned it the longest and I keep coming back to it for it's pure versatility and perfection. I can wear it anywear - on the beach, in the office, out to dinner, at the pub. Why would I ever want to sell?
Imagwai
Carrera CBK221G Glassbox Limited Edition
Sometimes you get the thought of stopping the collecting fury. Just wear one watch that you like. Nice and easy and it saves a lot of time and money! But no, this is not going to happen. I love them all. Now Rob's question, which one never leaves the door? Thanks Rob, I can’t sleep for a few nights..
It won't be my first TH. Will hurt a lot but still think I can let my little 3000 go. Ditto for my Senna S/el. Only when I'm financially on the ground maybe.. So I can name a few more. Red 1000, 3000 chronos, my 844, 1153s ‘Rob, help! Can I get a dispensation?’
Think of the (CBK221G) red Carrera. With the mix of heritage and modern movement and the colour, I see myself wearing it with satisfaction for the last +/- 30 years of my life. And make me
of the elderly home! 
MattP
The two watches I would never sell are my Submariner and my Explorer.
For a large part of my life, I played guitar and built a nice collection that I intended to pass down to my two sons. Life happened, and neither of them became interested in playing. I realized that, while the guitars were great conversation pieces, they would ultimately end up packed away and forgotten.
One day, I came across a YouTube video of someone talking about their father's watch and how wearing it made them feel as though their father was still with them. I instantly connected with that. I can still remember being gifted my first watch as a child and how special it felt to own and wear it.
That inspired me to start a family tradition. I sold my guitars and began funding a watch collection that would one day be passed down to my sons, and hopefully to future generations as well.
After extensive research, I decided on a Submariner and an Explorer. Both were purchased from the AD with my boys present so they could share in the experience. I plan to wear them until their wedding days, when I will pass them on.
Until then, whenever I am with them, I usually wear “their” watch. We are creating memories together with these watches, and there will be plenty of photos to go along with them. Hopefully, when I am no longer here, they will look down at their wrists and remember our lives together—and one day, their children will do the same.
Thingziliketoo
Although I have only owned this particular piece for a couple of years my bond with it goes back 44 years. The first one I saw was in a Yorkshire jewellers in 1982,I was fresh out of school and had just started work. I couldn't afford it, the price was several weeks wages at the time, but I never forgot it. Later in life I became a vintage watch dealer and every fair and market I went to I hoped to find one...I never even caught a glimpse.
Casually browsing on Ebay one night a couple of years ago, I stumbled on this one. It didn't run and the plexi was cracked. It was £600 too, not cheap and the most I've ever spent on a non running project watch. I had to have it though and took a gamble that I could repair it myself. The gamble paid off !
Those 44 years have been filled with multiple careers, loves and losses, health scares and 32 different cars. This watch, or the desire for it has been a constant background hum throughout, it was always going to be “my watch” and now it is. It will never be sold, I have a lifetime attached to it.
DavetheHighwayman
Aquaracer WAB1121 Caribbean Special Edition
I collect quartz, multigraphs, and automatics.
For me on Quartz my Aquaracer WAB1121 Caribbean with my birth country, l as well as others, but this is a fan favourite watch across cultures and races as many have gotten it while on a sea cruise, so lots of memories tied into it.
Kirium CL111B as a multigraph is my favourite, lots have the CL111A, but the polished case fits my personality and style best. Not selling it luv, nope.
WS2113 Carrera Re-Edition auto is in the lead... but, if you're asking if there's a watch that I refuse to be without that would be Aquaracer WAB1121 Caribbean Special Edition.
SarahConnorT2
I wish I never sold my Heuer 01 skeleton, well I miss most of the watches I sold anyway hahaha. Can't believe I sold the two watch companies that I love in one watch (you know H01 story about how it is based on Seiko chronograph design, but at that time I wasn't in love with Seiko yet).
Okay without wasting more of your precious time. so far here is the watch I will never sell because...
"For me to purchase this Seiko watch is the culmination of my watch collecting journey. This is the sum of what I love about watch collecting in the end. I love the dive watch rotating bezel, the lume hands, the GMT on top of everything, the in-house movement (don't get me started on the movement because there is a lot of easter eggs to be found in that movement), and the finishing of the watch itself (did I mention it is coated with Diashield for anti scratch?). the green colour just my favourite colour but it could as well be another neutral colour and I will still love the watch all the same."
Otto William
I'll never sell any of my watches, because each one becomes a special part of my life's journey. The question for me is which watch is the most sentimental. It comes down to these two, a Seiko Sports and TAG Heuer Formula 1. The Seiko A639-5029 was given to me as a birthday present by my girlfriend in college. She became my wife and lifelong soul mate. It was my first "nice" watch. The TAG Heuer F1 382.513 was my first Swiss watch and marked the start of my watch collecting journey. A journey that nearly coincides with the start of the brand itself (post-Heuer).
Mspeedster
The watch is would never sell is the Monaco 1133b Transitional. It has too much historical significance. Being the second owner from the original owner also makes this a true keeper.
A very close second is the Hodinkee Skipper. That is probably my favourite watch in the collection.
Anthony.
TAG Heuer Connected SAR8A80.BF0605
I once sold a TAG Heuer watch in order to buy another TAG Heuer watch, - at this time it was an absolute upgrade in my view. At the time, I thought it was a very good deal. But the watch I sold can no longer be found on the second-hand market, at least not with its original box. The watch I bought later, on the other hand, is still readily available. The watch I sold was very special, and when I bought it, I was so happy, that I was able to get one. And that's how I learned about sellers remorse. Although I am very happy with the 'upgrade' too.
I must admit that I somehow miss every watch I have ever sold. There haven't been many, but each one left its mark.
I still often consider selling watches—whether to finance other watches or to invest in Bitcoin or other assets. One of the most important pieces of wisdom among investors is: don't marry your investments.
The problem is that watches are more than investments. They grow on you. They become part of your story. Selling a watch is almost like ending a relationship, and everyone knows that is rarely an easy thing to do. At the moment, I'm not sure I will ever sell another watch. Because watches are more than investments.
As for the watch I would never sell, you might be surprised... but it was my first TAG Heuer. My entry into a whole universe. I will never sell it. It still works. The photo is from today.
Remo
Thanks to everyone who contributed to this post, we will return to this subject soon.
Aqua-G
















