Many many months ago, way back at the start of the year, Wei Koh (Revolution Watches) posted a video interview with (then) TAG Heuer CEO Julien Tornare. In this interview Wei touched on many things, but one of the key moments that left a lasting impression was when he asked about the 'Senna' watch. I haven't rewatched the interview, but for some reason the way I (and others, it must be said) perceived the response from Julien suggested something 'extra-special' was brewing.
This led to quite some debate amongst watch enthusiasts on the THF Forum because what could this 'something special' possibly be? The obvious answer was a 're-edition' of the classic 'Senna' S/EL, but a two tone ana-digi quartz watch on a brown leather strap, using a case that's been out of production for about a quarter of a century seemed like a long shot... at best.
You may remember I even wrote a POST about it...
But then the whole Kith thing happened and suddenly resurrecting an icon from the past didn't seem like such a stretch of credibility after all. Realistically though, I don't think anyone REALLY thought TAG Heuer were going to remake the watch we all associate with Ayrton, perhaps a more realistic thought was a reboot of the ailing Link model range with a new Senna watch to lead the way.