TAG Heuer Boutique / Stratford, London 21st March 2024
It must be said that the reaction to TAG Heuer revisiting their sunglasses range has not been entirely positive in the watch community... it seems that TAG making shades again somehow means that they will not be taken seriously as a watch company - don't ask me how that works because I don't understand it. No Rolex don't make shades, but they don't need to. I don't see the connection. Are Mont Blanc not taken seriously as a pen maker because they make watches... and fragrances?
To be honest I'm more surprised that companies like TAG Heuer haven't started making fragrances yet, since they have plenty of contacts in the LVMH group they could tap and fragrances are even more profitable than watches. Besides, I already own a pair of TAG Heuer shades and I like them a lot, so I was keen to see what the company would come out with.
