Showing posts with label Chronometer. Show all posts
Showing posts with label Chronometer. Show all posts

Saturday, 3 May 2025

SPOTLIGHT ON: TAG Heuer Kirium Chronometer Chronograph



Oh man but I'm so tired of silly people on YouTube telling us that the new TAG Heuer Formula 1s should only have cost £600... honestly, anyone that ever believed they were going to charge £600 for a 'vintage' inspired re-issue of a beloved watch with upgraded materials and a solar powered movement need to give themselves a good talking to. Have these people ever bought a watch strap from TAG Heuer? Do they know how much they charge for two small pieces of rubber? Come on, be serious. This is not a Swatch and the Moonswatch was not an Omega, just get a grip. It's fine to want them to be cheap, of course... but actually being disappointed when they aren't is just silly.

How could they possibly sell a Solargraph F1 for £600 when the Solar Aquaracers are nigh on £3000? Sure they are overpriced, but show me a Swiss watch from any of the big players that isn't. It seems the problem here is that there is an expectation that TAG Heuer were relaunching an 'affordable, entry level model to the mass market' when it's actually nothing of the sort. Most of the watches are limited to between 1000 and 3000 pieces, hardly 'mass market' and primarily they are aimed at middle aged people like me who remember them from the first time around (just about) and perhaps younger people drawn in by the Kith release last year. 

But look, there's nothing wrong with wanting to buy a decent TAG Heuer for around £600 and it can be done. In fact it's surprising what you can find if you're willing to wait and keep your eyes peeled.... and you can do it without exposing yourself to the cess pit that is Ebay. No you're not going to get a Monaco or a Carrera at this price point, but there are watches available that in their day were pretty high end, for example this minty looking Kirium chronometer chronograph which is currently on the H&T website with a discount of 20%. 

Friday, 21 March 2025

BUYING EXPERIENCE: TAG Heuer Kirium Chronometer



Well I guess this had an air of inevitability about it didn't it? Delighted as I was with my last purchase (my Aquaracer Regatta Calibre S, way back in... January) it clearly also reignited a desire in me to finally pick up that WL511A Kirium chronometer I've wanted for I don't know how long. But of course, I couldn't find one and the ones I did find with 'SOLD' on them seemed to go for more than I really wanted to pay... considering, you know, I already have three Kiriums. So, deeply disappointed, I saved my eBay search and waited for the email. 

Well I didn't have to wait long, just a week or two passed and then there it was, looking mighty fine and starting cheap at £199, which would have been awesome, but highly unlikely. So I debated... should I place a bid at £199 to stop anyone using the £400 'BUY IT NOW' feature, or should I just buy it now myself?

Thursday, 27 June 2024

FIRST IMPRESSIONS: TAG Heuer Aquaracer Calibre TH31-03 COSC GMT Watches

 

I actually saw and tried these on last week, but I didn't revise my 'First Impressions' post as I think it's more interesting to document how opinions can change once you go 'hands on'. An 'On the Wrist' post for these (with pictures) will follow in July.

Last week we looked at the new Aquaracer three handers, I guess we could have included these in the same post but I think eight watches at once is a bit much, especially when it comes to organizing the comments from the Council of Considered Opinion. 

So like the three handers these new GMTs are also a chronometer certified and share the same new 42mm diameter / 48mm lug-to-lug case. They also have the new 'draped fabric looking wavy dials' (© Aquagraph), albeit the tones are a little darker here than on the three simple three handed versions.

Friday, 21 June 2024

FIRST IMPRESSIONS: TAG Heuer Aquaracer 42mm Calibre TH31-00 COSC Dive Watches

 

Years ago I wondered if TAG Heuer would ever take the 'wavy' dial found on the ladies Aquaracer and put it in the 43mm models. I didn't think they ever would and one of the reasons for that was that I thought it looked quite 'feminine'. So I was quite surprised when the new 42mm Aquaracers came out a couple of weeks ago to see them sporting exactly that dial... well, surprised is perhaps putting it politely, because for me this is a MASSIVE wrong turn.

Allow me to explain. Regular readers may remember at the end of last year my wife bought a blue 'wavy dial' two-tone Aquaracer from Watchfinder; when it arrived she rang me at work to tell me and was very excited, saying it looked 'beautiful'. So when I got home I was put in the rather unfortunate position of opening the box and thinking 'Naaaah'. Not only did I not like it much, I really didn't think it was a watch that my wife would like, so I was confused by her excitement. But what could I say...? She seemingly loved it, my job was to inspect the watch for faults not to question her judgment (a no-win situation is what I call that!).

Sunday, 25 September 2022

FEATURE: My TAG Heuer Grand Carrera LE Gets a Service and Polish Courtesy of Watchfinder

WAV511J.BA0900 (Pre-Service)

N.B. THIS POST IS NOT A PAID PROMOTION OR IN ANY WAY 'IN AGREEMENT' WITH WATCHFINDER!

A few weeks ago, completely out of the blue, I received an email from Watchfinder offering me a free service and polish. It wasn't, as you might imagine, a 'personal' email for services to the watch community (...) it was a 'commercial' email that I assumed had been sent to all their customers at once, but after speaking to people at the THF Forum it seems not. To be honest I didn't really pay that much attention to it, because like most people I imagine, when you get an unsolicited email promising something for nothing... well, consider me somewhat skeptical.

So I kind of scrolled past it, but then a few days later I got another email reminding me that time was running out to book my free service and this time for whatever reason I decided to look into it a bit deeper. Naturally I assumed that if they were offering a free service it would have to be on a watch that I had bought from them, which, since all the watches I had bought from them (and still owned) were quartz, seemed a bit unnecessary. Plus I assumed I would have to pay the carriage and then there was the worry about it getting lost, and so on and so on.

Friday, 17 June 2022

BUYING EXPERIENCE: TAG Heuer Grand Carrera Calibre 6 'Japanese' Limited Edition

 
WAV511J.BA0900

Ask any watch enthusiast to name a model from TAG Heuer and you can be sure the name 'Carrera' will be near the top of the list, but 'Grand Carrera'? Not so much. You see, the Grand Carrera (decried a few years ago as a 'stupid idea' by the otherwise splendid Jean Claude Biver - before he announced the model was coming back... only for the idea to be cancelled when Zenith got the super-duper silicon movement that was planned for it!) was a short lived chronometer-certified uber-Carrera that never really took off and which was quietly retired after about five years in the line up.

Undoubtedly one of the reasons for this was the fact that many people did not (and indeed still do not) like the look of the watch, and in particular the unusual (avant garde, perhaps) shapes utilised as sub-dial windows. Indeed, while I've always liked the chronograph version I will admit that the dual subdials somehow conspire to create the illusion that the watch has an oval dial, which is a little off-putting to say the least!

Why then are we talking about a 'Buying Experience' today? Well, that's a very good question, and longer term readers may remember that this is not my first time at the Grand Carrera Rodeo. Oh yes, me and the Grand Carrera have 'history'. Expensive history!

Thursday, 10 March 2022

HISTORY: TAG Heuer Autavia (2003 / 2017-)

 

The modern Autavia has had a bit of a troubled life, being resurrected in 2003 but failing to find traction and disappearing almost immediately. It wasn't until 2017 until the Autavia name was seen again, and this time (with a bit of Mr Biver magic) it managed to stick around a little longer. Even then, once the world had got used to the Autavia TAG Heuer decided (once again) to use the name on a watch that bore no resemblance to anything that had gone before and rather predictably it didn't go down all that well with the 'enthusiasts', which is a shame because the three handed pilot Autavia is actually quite a nice watch. Now, as I'm writing this in January 2022 we've just seen a further expansion of the Autavia line with two flyback chronographs and a GMT, once again resurrecting the Autavia as a chronograph... what's next? I have no idea... probably a 50mm carbon Autavia on a calfskin Bund!

Right, brief history lesson over, let's have a look at what's gone on...

Note, all Autavia watches are automatic (no quartz pieces)

Saturday, 20 March 2021

SPOTLIGHT ON: TAG Heuer Kirium Automatic Chronometer

 
WL5112.BA0701

As you probably know by now, one of these days I would love to get a green dial TAG Heuer watch into the collection, but as we've discussed before there isn't really all that much choice no matter how far back through the catalogue you go. However, I noticed this superb looking Kirium on the Watchfinder website a few weeks ago at a rather reasonable £695 and seriously considered it, but ultimately something stopped me. 

I can't remember what the Watchfinder site claimed (maybe I didn't even look at the details) but I was pretty convinced that this watch was 36mm, which to be honest is one of the main reasons why I hesitated; I do have a 36mm Kirium already and while (on a leather strap) it isn't 'too' small, it's certainly about as small as I would care to go. Well, it seems like I was wrong. It appears that this watch is actually 38mm in diameter and looking on the Watchfinder site again last night of course it has been sold.


Which is super annoying because It really does look in fabulous condition and I know from past experience that everything I have bought from Watchfinder has arrived looking 'top notch', particularly my plum/wine Kirium that I bought in December which looked like it had come directly from the TAG Heuer factory!

The bracelet looks a very decent length too, I believe my Kiriums have eight links on one side and seven on the other (my wrist is about 7.5/8") and this one has nine links on one side and six on the other, so it adds up to the same number of links and could have been switched around to match mine...


How annoying. Still, one doesn't have bottomless pockets and I'm sure the opportunity will come around again. I was going to point to 'Birth Year Watches' who also have a green dial chronometer Kirium, but a quick visit to their website reveals that it is they who have the 36mm version (part no WL5212, the two after the five indicating mid-size). They are asking £599 for their piece which is probably not totally unreasonable (although the condition is not that great to be honest - it has a mark on the glass and quite a short bracelet), but for me it just shows what a superb price the Watchfinder model was. 

People love to criticise Watchfinder's pricing and on some occasions they are totally justified (I have seen some hilarious prices on their site in the past) but I tend to find that at the cheaper end of the market they can be very competitive (when you take condition into account) and they also give a two year warranty on every purchase which is not to be sniffed at.

Ah well, the hunt continues... in the meantime here's a link to the Birth Year Watches model, which also includes a video. Actually the video is rather interesting as it makes me question whether this is the right green dial for me anyway to be honest, it looks rather austere and not at all the 'jewel' green I was really hoping for... but then again there's nothing to say for sure that the green on the WL5212 is exactly the same as the WL5112... you can never assume things like that with TAG Heuer.

Monday, 5 October 2020

HISTORY: TAG Heuer Kirium (1997-2007)

 

The TAG Heuer Kirium was introduced in 1997 and essentially replaced the 4000 Series. The model is often thought of as a '90s' watch but for my money the essential '90s' TAG Heuer watch is surely the 'S/EL' and besides, the Kirium was in production in the 00s for much longer than it was in the 90s. 

The Kirium was marketed as a watch inspired by 'liquid metal', a concept I never grasped until I saw and held a fully polished model, only then did it make sense and admittedly, while I'd always favoured the brushed models for practical reasons, the polished case really does give it a much more elegant and arty look.

My very first luxury watch was a Kirium CL111A.BA0700 in 2004, so I have a very strong affinity to the Kirium, and having just bought myself a third Kirium, now seemed like a good time to review the history of the model, not least because it means I don't have to knuckle down and make sense of the last two eras of the Formula 1 (not looking forward to that at all)!

Before we continue, I have to say the sizing of the Kirium is a bit of a nightmare. So much so that after wasting much time trying to establish the facts I have decided to completely remove the sizes from this post as I cannot be confident about them and I do not want to post false information. There's too much conflicting information about and the bracelet codes contradict the (claimed) case sizes all over the place. Believe me I tried very hard to bottom it out, but every time I thought I'd got there I'd find something else that messed it up.

I noticed in one of the TAG Heuer catalogues that they used cases sizes 1, 2 and 3 (although this might have been true at launch I believe another size was added along the way). I'm pretty sure that the second number in the part code indicates the size and this holds up to some degree, but it gets extremely confusing because a three hander with a 1 case size isn't the same as a chronograph with a 1 case size. And a three handed chronometer 1 isn't the same as a quartz. Hmm...

WL1110 and WL1116 (for example) are not the same size and for some reason WL1010 and WL1110 appear to be the same size. Can you see why I've given up? 

The only thing I can say with any conviction is that all the models using the BA0709 and BA0710 bracelets and having 3 as their second number are 28mm lades pieces. This is fairly simple as they are all quartz three handers...

For what it's worth I can give you the following information about the bracelets:

BA0700 - Full size, brushed
BA0701 - Full size, polished centre link
BA0702 - Full size, polished

BA0704 - Mid size, brushed
BA0705 - Mid size, polished centre link
BA0706 - Mid size, polished

BA0709 - Ladies, brushed
BA0710 - Ladies, polished centre link

(Surprisingly there doesn't appear to be a 'fully polished' ladies bracelet.)

I realise that this gives the impression that there are only three 'sizes', I wish it was that simple! I think there may be 2 cases (possibly 35 and 36mm*) that use the mid size bracelets and that is where a lot of the confusion is coming. Also, third party sizing (eg Watchfinder, eBay, etc) is very unreliable perhaps in part because of the odd case shape. I've seen people claim 42mm without the crown, which may be true if you measure horizontally and include the case bulge on the left, but it's misleading to say the least.

*I've come to this conclusion because clearly there are three different sizes for the three hand quartz models, but the largest one (size 1) is 36mm, so I am assuming that size '2' in that range is 35mm - only because it could potentially use the same bracelet without looking wrong. But who knows?

Since the TAG Heuer catalogues don't offer any sizing whatsoever, I had to admit defeat there - which is a shame as it would be nice if this post could have been more definitive. If anyone out there can shed any light on the case sizes I would be very grateful, please leave a comment below!


1997/1998 CATALOGUE

The 1997/1998 TAG Heuer catalogue was the first to feature the Kirium with fifteen models included. Surprisingly though the Kirium range is thought of as being largely quartz, right from the start there were chronometer certified automatics available, alongside chronographs and three handers running on battery power.

Strangely I always assumed that the Kirium was launched with the Mercedes hands and was later updated to the 'Kirium' hand-set, but it seems that wasn't the case at all and both hands were used right from the start.


WL5113.BA0701: Blue dial, steel bezel on a bracelet (chronometer) 
WL5211.BA0704: Black dial, steel bezel on a bracelet (chronometer)
WL5112.BA0701: Green dial, steel bezel on a bracelet (chronometer)


WL5115.FC6114: Silver dial, steel bezel on a red strap (chronometer)
WL5210.FC6118: Silver dial, steel bezel on a blue strap (chronometer)
WL5214.BA0705: Copper dial, steel bezel on a bracelet (chronometer)


WL1110.BA0700: White dial, steel bezel on a bracelet (quartz)
WL1316.BA0710: Ladies, blue dial, steel bezel on a bracelet (quartz)
WL1314.FC6124: Ladies, silver dial, steel bezel on a red strap (quartz)


WL1113.BA0701: Blue dial, steel bezel on a bracelet (quartz)
CL1110.BA0700: Black dial, steel bezel on a bracelet (quartz)
CL1112.BA0701: Blue dial, steel bezel on a bracelet (quartz)


CL1111.BA0700: Silver dial, steel bezel on a bracelet (quartz)
CL1113.BA0701: Plum dial, steel bezel on a bracelet (quartz)


1999 CATALOGUE

The 1999 catalogue saw the new Kirium range continue to expand, with only three models duplicated from the 1997/98 catalogue. I wouldn't take that to mean the others were discontinued though, as some heads were presented on different strap / bracelet options.


WL5111.BA0700: Black dial, steel bezel on a bracelet (chronometer) 
WL5110.FT6000: Silver dial, steel bezel on a rubber strap (chronometer)
WL1211.BA0704: Grey dial, steel bezel on a bracelet (quartz)


WL1180.FT6000: Carbon dial, titanium bezel/case on a rubber strap (quartz)
CL2110.BA0700: Black dial, steel bezel on a bracelet (automatic)
CL2111.BA0700: Blue dial, steel bezel on a bracelet (automatic)


CL1110.FT6000: Black dial, steel bezel on a rubber strap (quartz)
CL1211.BA0705: Blue dial, steel bezel on bracelet (quartz)
CL1210.BA0705: Silver dial, steel bezel on a bracelet (quartz)


CL2112.BA0701: Silver dial, steel bezel on a bracelet (automatic)
WL1314.BA0709: Ladies, silver dial, steel bezel on a bracelet (quartz)


2001 CATALOGUE

The 2001 catalogue is the first to acknowledge that the range presented is only a sample of what is actually available, as it shows dial colour options under each model displayed. Some models have two 'blue' options; blue, or 'translucent' blue.

In this catalogue we start to see the introduction of a new dial for the Kirium, with larger more 'modern' Arabic numbers at the '12' and '6' positions.


CL1180.FT6000: Black dial, titanium bezel/case on a rubber strap (quartz)
CL1181.FT6000: Carbon dial, titanium bezel/case on a rubber strap (quartz)
CL2110.FT6000: Black dial, steel bezel on a rubber strap (automatic)


WL111D.BA0700: Black dial, steel bezel on a bracelet (quartz)
WL111G.BA0701: Grey dial, steel bezel on a bracelet (quartz)
WL5110.BA0700: Silver dial, steel bezel on a bracelet (chronometer)


WL131F.BA0710: Ladies, blue dial, steel bezel on a bracelet (quartz)
WL131E.BA0709: Ladies, silver dial, steel bezel on a bracelet (quartz)
WL131H.BA0709: Ladies, mother of pearl dial, steel bezel on a bracelet (quartz)


CL1213.BA0705: Plum dial, steel bezel on a bracelet (quartz)
CL1212.BA0705: Black dial, steel bezel on a bracelet (quartz)


2002/2003 CATALOGUE

The 2002/2003 saw the introduction of yet another new dial design, this time with even bolder numbers arranged in a very unusual 12-2-4-6-8-10 pattern (which I think I like, but I'm not 100% sure...). 


WL5118.BA0700: Silver dial, steel bezel on a bracelet (chronometer)
WL5119.BA0700: Black dial, steel bezel on a bracelet (chronometer)
WL511A.BA0701: Blue dial, steel bezel on a bracelet (chronometer)


CL1111.FT6000: Silver dial, steel bezel on a rubber strap (quartz)
CL111A.BA0700: Digital dial, steel bezel on a bracelet (quartz)
CL111A.FT6000: Digital dial, steel bezel on a rubber strap (quartz)


WL111F.BA0701: Blue dial, steel bezel on a bracelet (quartz)
WL121E.BA0704: Silver dial, steel bezel on a bracelet (quartz)
WL121F.BA0705: Blue dial, steel bezel on a bracelet (quartz)


CL5110.BA0700: Black dial, steel bezel on a bracelet (chronometer)


2004 CATALOGUE

The 2004 catalogue followed a new design which abandoned the idea of having a selection of pieces towards the back, and while the Kirium did cover several pages no new models were highlighted. However, the 2004-2005 dealer catalogue did throw up one new model.


WL111E.BA0700: Silver dial, steel bezel on a bracelet (quartz)


2005 CATALOGUE

With the 2005 catalogue the Kirium story comes to a rather abrupt halt, with all watches bar one being discontinued. The F1 Kirium lived on for a further three years, available on either a brushed bracelet or a plain black rubber strap, until it too was finally laid to rest.


NON-CATALOGUE MODELS

There are a substantial number of Kiriums which were never shown in any official catalogue, indeed we're only just over half way through! While some of these may look like models featured earlier, they are perhaps on different bracelets / straps or in some cases it may be that the cases are polished or brushed or a combination of both - I must admit there were a few times where I had to look very hard to see why what looked like the same watch had a completely different part number.


CL1151.BA0701: Silver dial, gold bezel on a steel bracelet (quartz)
CL1112.FT6000: Blue dial, steel bezel on a rubber strap (quartz)
CL1114.BA0701: Blue dial, steel bezel on a steel bracelet (quartz)


CL111A.FT6002: Digital dial, steel bezel on a tyre-tread rubber strap (quartz)
CL111C.FT6000: Digital dial, polished steel bezel on a rubber strap (quartz)
CL1182.FT6002: Carbon dial, steel bezel on a rubber strap - McLaren L/E (quartz)


CL1184.FT6002: Carbon dial, steel bezel on a rubber strap - Paddock Club L/E (quartz)
CL2112.FT6000: Silver dial, steel bezel on a black rubber strap (automatic)
CL5110.FT6000: Black dial, steel bezel on a black rubber strap (chronometer)


WL111D.FT6000: Black dial, steel bezel on a black rubber strap (quartz) 
WL111E.FT6000: Silver dial, steel bezel on a black rubber strap (quartz)
WL111F.FT6000: Blue dial, steel bezel on a black rubber strap (quartz)


WL111G.FT6000: Grey dial, steel bezel on a bracelet (quartz)
WL111H.BA0701: Blue dial, steel bezel on a bracelet (quartz)
WL1181.FT6000: Carbon dial, titanium bezel/case on a bracelet (quartz)


WL1116.BA0702: Blue dial, steel bezel on a polished bracelet (quartz)
WL1116.BA0701: Blue dial, steel bezel on a polished/brushed bracelet (quartz)
WL1116.FC6113: Blue dial, steel bezel on a blue leather strap (quartz)


WL1210.BA0704: White dial, steel bezel on a bracelet (quartz)
WL1212.BA0705: Black dial, steel bezel on a bracelet (quartz)
WL1213.BA0705: Blue dial, steel bezel on a bracelet (quartz)


WL1214.BA0705: Silver dial, steel bezel on a bracelet (quartz)
WL1216.BA0706: Blue dial, steel bezel on a polished bracelet (quartz)

WL1315.BA0710: White dial, steel bezel on a bracelet (quartz)
WL1319.BA0710: Copper dial, steel bezel on a bracelet (quartz)
WL1317.BA0710: Blue dial, steel bezel on a bracelet (quartz)


WL5110.FC6113: Silver dial, steel bracelet on a blue leather strap (chronometer)
WL5114.BA0701: Copper dial, steel bezel on a bracelet (chronometer)
WL5115.BA0700: Silver dial, steel bezel on a bracelet (chronometer)


WL5116.BA0700: Blue dial, steel bezel on a bracelet (chronometer)
WL5210.BA0704: Silver dial, steel bezel on a bracelet (chronometer)
WL5210.FC6119: Silver dial, steel bezel on a red leather strap (chronometer)


WL5211.FC6117: Black dial, steel bezel on a black leather strap (chronomoter)
WL5212.BA0705: Green dial, steel bezel on a bracelet (chronometer)
WL5213.BA0700: Blue dial, steel bezel on a bracelet (chronometer)


WL5215.BA0705: Green dial, steel bezel on a bracelet (chronometer)


WL1010.BA0700: White dial, steel bezel on a steel bracelet (quartz)
WL1011.BA0700: Grey dial, steel bezel on a steel bracelet (quartz)
WL1012.BA0701: Black dial, steel bezel on a steel bracelet (quartz)


WL1013.BA0701: Blue dial, steel bezel on a steel bracelet (quartz)


WL1112.BA0705: Black dial, steel bezel on a bracelet (quartz)
WL1111.BA0704: Grey dial, steel bezel on a bracelet (quartz)
WL1111.FC6112: Grey dial, steel bezel on a black leather strap (quartz)


WL1114.BA0704: Silver dial, steel bezel on a bracelet (quartz)
WL1114.FC6114: Silver dial, steel bezel on a red leather strap (quartz)
WL1119.BA0705: Black dial, steel bezel on a bracelet (quartz)


WL1119.BA0705: Grey dial, steel bezel on a bracelet (quartz)
WL1150.BA0705: Silver dial, gold bezel on a steel bracelet (quartz)
WL1153.BA0705: Silver dial, gold bezel on a steel bracelet (quartz)


WL131K.BA0709: Ladies, silver dial, steel bezel on a bracelet - Paddock Club L/E (quartz)
WL1313.BA0709: Ladies, blue dial, steel bezel on a bracelet (quartz)


WL1113.FC6113: Blue dial, steel bezel on a blue leather strap (quartz)
WL121D.BA0704: Black dial, steel bezel on a bracelet (quartz)


Finally.... we have two diamond bezel versions of the Kirium. I have seen another version, but to be honest it looks like it may be an aftermarket modification; in fact it looks like they took the standard bezel and half-dipped it in industrial diamond dust! You can still see half the bezel markers sticking out from underneath and I really can't believe TAG Heuer would allow something so badly done out of the factory. These two, by contrast, are pretty spectacular and I would be quite happy to wear either of them!


CL1183.FT6000: 38mm, carbon dial, diamond bezel / titanium case on a black rubber strap


CL111B.FT6000: Digital dial, diamond bezel on a black rubber strap (quartz)

I love how they mixed precious stones with rubber straps, pretty forward thinking for the mid 2000s!


Well, I hope you enjoyed this overview of the entire Kirium range, it really has taken me an enormous number of hours to put together, perhaps I should have split it into two or three parts? I will definitely do something less time consuming next, like the Golf or SLR or something equally short-lived! :)


Visit the 'HISTORY OF TAG HEUER' page by clicking HERE