Friday, 27 December 2024

FEATURE: The C.O.C.O. Council Watch of the Year 2024


Welcome back everyone! I hope you all had a good Christmas and now you're keen and eager to find out which of TAG Heuer's 2024 releases manage to snag the coveted 'C.O.C.O. Watch of the Year' award?

You know, when it comes to the 'Watch of the Year' I generally don't have much skin in the game. As regular readers will know I'm never really one to follow popular opinion, so my top pick is almost always an also ran... and sure enough once again my favourite watch of 2024 (the stunning, diamond bezel Carrera Sports - CBN2A12) was never going to make the final podium, but it did do better than I expected garnering a respectable =5th place.

So with that one firmly out of the picture, what else do we expect to be in the top three? 

Perhaps before we go any further, we should remind ourselves of our previous winners... starting in 2020 with the 160th Anniversary Silver Carrera...

Tuesday, 24 December 2024

FEATURE: The TAG Heuer Releases of 2024

 

Welcome, dear friends, to the fifth annual 'Council of Considered Opinion Watch of the Year'... or to keep it snappy, the COCO WOTY!

Now this year is actually quite exciting because unlike previous years (and especially last year when the 60th Anniversary Carrera Panda absolutely annihilated the opposition) we head into the final reckoning with a good spread of votes. Indeed, no less than 14 watches have picked up a 'First Place' vote and a total of 30 different watches have picked up a first, second or third. This is completely unheard of in the history of the competition and I guess proves either that TAG Heuer are making a wide range of watches that appeal to different people, or perhaps just that they didn't make that one killer watch this year that almost everyone wanted to own.

Personally I feel like this year has probably been the least exciting collection since I started my blog way back in 2016... and for a long time I thought it was just me. After all everywhere you look it seems people have finally stopped using TAG Heuer as the industry's whipping boy and with the new glassbox Carreras in particular YouTubers seem to be falling over themselves to declare 'TAG Heuer is back'. Similarly, TAG Heuer is featuring well in 'watch brand ranking videos' and even previous TAG Heuer bashers like Nico Leonard seem to have changed their minds about the brand. 

Saturday, 21 December 2024

FIRST IMPRESSIONS: TAG Heuer Aquaracer Solargraph Two-Tone Watches



So here we are at last, the final 'First Impressions' post for 2024... and it's a two-fer! Believe it or not these two are numbers 80 and 81 in the 'C.O.C.O. Watch of the Year 2024' list, which if I remember correctly is six more than we had last year! Crazy. 

Anyway, it's been pretty clear this year that TAG Heuer are firmly embracing the 'Solargraph' movement with several new models appearing in 2024; including of course the recent 'Time & Tide' limited edition, the green dial and a whole bunch of 34mm pieces issued way back at the beginning of the year. I think it's a safe bet to say we'll continue to see more solar-powered watches joining the ranks in 2025. 

Indeed I can see a point in the not to distant future where the only old-school quartz pieces with replaceable batteries will be those rather long-in-the-tooth Formula 1s that have been around for about 8 years now. 

Wednesday, 18 December 2024

FIRST IMPRESSIONS: TAG Heuer Carrera 'Las Vegas' Limited Edition Tourbillon

 

Some watches are just hard to find information on, you know... and this is one of them. I have a couple of photos and even a part number but Google won't admit knowing anything about it! It's frustrating. I even double checked that this wasn't a leak and I'm not breaking any embargos, but I was assured it's definitely been released and is available to buy. I even visited TAG Heuer's US website, but to no avail. 

But still, we have these two pictures and from this we can glean that the watch is a 45mm tourbillon with carbon bezel and lugs, a red tourbillon and baton markers and a red strap that reminds me of the old Manchester United strap (it could be the same one but I don't have a part number so I can't be sure).

Tuesday, 17 December 2024

VIDEO: Or Lack Thereof...


You may have noticed that the videos have tailed off in recent weeks. I'm still scouring YouTube regularly for new videos but there just doesn't seem to be much being uploaded at the moment. I'm also a little tired of wading through all the pointless 'Shorts' videos that are not worth reposting and of course all the videos advertising obviously fake 'TAG Heuers'. 

Occasionally I leave a comment deriding their ridiculous claims and to their credit they often reply. Though lately that reply seems to be 'I never said it was genuine...', as if the fact that it has a TAG Heuer logo on the dial is irrelevant! The other day I left a comment that said 'Swiss Quality... NOT!' and the guy shot back with 'Swiss Quality Available!'... but one look at the bracelet was enough to know it was anything but.

I have a feeling this is perhaps a combination of a cooling in the watch market and the oncoming Christmas celebrations, but rest assured if I do find more TAG Heuer related videos that are worthwhile reposting then I will post them.

Sunday, 15 December 2024

FEATURE: The Top 10 Aquaracers



Okay, so as you're probably aware by now 2024 is the 20th Anniversary of our beloved Aquaracer, and throughout the year I've welcomed eleven fans of the model to share their favourite models with us. We started with BP Smith way back on the 5th of January, last month it was my turn and now I'm back one more time to share with you the combined results and to crown the 'Ultimate Aquaracer'. 

But before I do, I'd like to take a moment to thank all the people who took part: BP Smith, Imagwai, Mrs Aquagraph, ThngzILikeToo, Shane Paradis, Jemagloh, Abrod 520, DTF, Rich T, Albert AMG and of course the patron saint of Aquaracers 'Jim Dollares'. Thanks to you all for your efforts, especially those of you who wrote your own commentary. 

If I had to single out one 'Top 10' as the most interesting, I think I'd have to go with Shane Paradis. Shane shared his selection with us back in March and uniquely chose six quartz pieces, not to mention his number one pick was completely out of left field... I mean I don't think anyone else even looked at the Calibre S regatta timers as a pick, never mind a winner. I also liked that he chose watches from varied eras of the Aquaracer and Shane was also the only person to include a watch with an alarm in his list! 

Thursday, 12 December 2024

FIRST IMPRESSIONS: TAG Heuer Monaco 'Las Vegas' Calibre TH20-00 Chronograph



Launched to coincide with the holding of this year's Las Vegas F1 Grand Prix, this one allegedly took inspiration from the bright neon colours of that famously decadent city... but yet there is no mention of Las Vegas on the watch or the watch box, nor is it a limited edition or even a special edition, and it is freely available everywhere. 

Similarly there is no mention of 'Las Vegas' on its page on the TAG Heuer website; all of which leads me to believe that far from being a 'Las Vegas' Monaco, it was actually just a convenient 'short-term' marketing strategy.

But whatever, you can't blame em for trying to shift some units, and honestly I don't really think any one will remember that this was called the 'Las Vegas' Monaco in the future (especially since we know there was an actual 'Las Vegas' branded Carrera launched at the same event... more on that soon).

Monday, 9 December 2024

ON THE WRIST: TAG Heuer Formula 1 'Red Bull' Limited Edition Quartz Chronograph



Berry's Jewellers / Nottingham, 12th November 2024

I recently spent a day in Nottingham and was very much looking forward to visiting the TAG Heuer boutique there. Last time I visited the town I had a nice chat with a guy called Brad and I got to try on a 160th Anniversary 'Montreal' Carrera that was still (rather unexpectedly) knocking about. I couldn't quite remember where the store was (Clumber Street it transpired) but when I eventually stumbled on its location it turned out that it had been closed down two months ago. 

I found this quite surprising at the time, but then again we know the watch market has softened considerably lately and so I guess when the lease comes up on these boutiques perhaps WOS/Goldsmiths have to think twice before recommitting to another long lease. I've always thought perhaps they got a bit carried away with all these single brand stores, was there really enough additional business to justify opening all these boutiques? 

Maybe a few here and there, but they seem to have been opening them willy-nilly over the last few years. I can see the logic of opening them in places like Meadowhall in Sheffield, a place with huge footfall, but I struggle to see the viability of opening one in Solihull (for example). I mean, yes there's probably lots of rich doctor types living nearby, but I'm sure they could have been served equally well by an AD.

Friday, 6 December 2024

FIRST IMPRESSIONS: TAG Heuer Aquaracer Solargraph 'Time & Tide' Limited Edition

 

There is a distinct possibility that what you are looking at here will, in a few short weeks, become the COCO Watch of the Year for 2024. Of course, it's not a foregone conclusion, because the TAG Heuer x Hodinkee Seafarer is bound to attract a decent number of votes, but based on the 'First Impression' scores, this is the watch to beat. Could it be true that after five years we finally get a proper, modern, TAG Heuer branded watch on the top step of the podium... and an Aquaracer (in this 20th anniversary year) at that?

Time will tell, but I will be keeping my fingers crossed for it because my personal 'Watch of the Year' (the diamond bezel Carrera CBN2A12) has zero chance of winning. Which, of course means I have a crisis of conscience to deal with - do I vote with my heart or with my head? Hmm... 

Tuesday, 3 December 2024

FEATURE: A Not So Crazy Couple of Years of Watch Buying...



Last year was the first year for several years where I didn't write a post recapping that year's purchases, mainly because I really didn't buy that much! This year, I have bought more than last year, but still not enough to call this post 'Another Crazy Year of Watch Buying' like the ones I wrote between 2019 and 2022... because those years genuinely were CRAZY and led to me at one point holding 61 TAG Heuers in my collection. 

That, of course, was ridiculous. But thankfully I saw the error of my ways and over the last two years I have managed to cut my collection in half. But I haven't just sold watches, of course I have bought a few more, generally selling cheaper pieces to fund higher priced models. For example my 15 piece classic Formula 1 collection raised more than enough to buy my green dial Calibre 5 Aquaracer and that wasn't all I sold....

I also dispensed with my grey 500M Aquaracer, my blue quartz Executive (which was a lovely watch, but at 35mm, and with no lugs at all, was way too small for my 7.1/2" wrist), my grey dial 4000, my blue dial 6000, my blue WAB series Aquaracer, my red dial S/EL, my copper dial S/EL, my white dial S/EL automatic, my blue dial 36mm Kirium, my Link Searacer, my gold 3000 Chronograph, my Coke bezel 2000 Sports, my black dial 2000 Exclusive Chronograph, my two-tone 3000, my blue dial 2000 Exclusive... and probably a few more that I've forgotten.

The funny thing is, while I didn't 'want' to sell any of them (I'd much rather have just keep all of them) I don't actually regret selling any of them either. I mean sure I occasionally see a photo of one of my old watches and think 'Oh yeah, that was nice', but I certainly don't want to buy it back or anything. The only watch I think I would ever buy again was the Calibre 8 GMT Grand Carrera that I bought and sold a few years back, but even then I'd probably go for a different dial colour.