It's time for another look at the TAG Heuer website and how the prices have changed over the last six months. Almost nothing has left the catalogue since July, in fact the only watches that have disappeared from the website are the Goodwood Festival of Speed Carrera, the stainless 'Year of the Dragon' Carrera and the Aquaracer Superdiver (which can currently be had at a rather tasty discount from the Bicester Village outlet).
There has been a price rise (as usual these are marked in blue) and while it's never welcome it doesn't seem to have been as horrendous as I was led to believe it was going to be. In fact it's pretty similar to what we've seen in recent times with increases of between £50 and £200 on most references. I did chuckle to myself when I saw that TAG Heuer had added another £900 to the tourbillons... you know, the ones that went up £9000 last year. The bizarre thing there is that the pre-owned market for TH tourbillons doesn't seem to have risen at all and you can find these £30k+ watches for around £11k, which doesn't seem very sustainable.
There was one watch which actually dropped by £100, I don't know if it was a mistake or what, but I've marked it in green.
Items marked in red are new since the last price list I did back in July. Most of these are genuinely new items, but there are a few random older models that have reappeared on the website for some reason.
Interestingly, the Monaco range seems to have emerged fairly unscathed, with most of the prices staying the same. Perhaps the thought of pushing those DLC coated skeletons over the £10,000 threshold gave them pause for thought? Oddly though the basic blue dial Heuer 02 Monaco increased by £250 on the bracelet (and £300 on the strap, work that out!) while the black dial versions remained the same. Interesting.
As one of the longest standing models in the catalogue the 'Steve McQueen' Monaco has long been a barometer for pricing, and here again we see another £200 added to the price. This doesn't really surprise me to be honest, since the majority of watch collectors who want to buy a Monaco gravitate towards the left hand crown 'Heuer' branded version... and what's another £200 when you're spending this kind of money? 🤣
Anyway, that's this job done for another six months... enjoy! And if you want more price lists then click the 'Price Lists' tab at the top of the page or click on the banner at the bottom of this post.
If you click on the pages they should open up larger, if you still can't read them I suggest opening them in a new tab.
No comments:
Post a Comment