CAZ101AM.FT8054*
Occasionally TAG Heuer will make 'special order' models for special clients, generally organizations or charities; these tend to be standard models that have been modded with a logo either on the dial or the backplate. This one popped up on the TAG Heuer forum (I think it was spotted on Instagram) and it's basically a stock CAZ101AM that has been customized with a 'OneLife Rally' engraving on the side of the case and on the backplate.
It's quite unusual to see a TAG Heuer with an engraved case side, the most recent examples being 2022's Porsche 2.7 Editions. It doesn't really look that great does it? But to be fair to TAG Heuer that logo is a bit of a dog's dinner to start with...
In case you are wondering, 'OneLife Rally' is a charitable event which involves supercar owners driving through seven different countries... of course it's more than that though:
OneLife Rally is an ambassador of Balkan. We say: Balkan is the new cool! By organizing exceptional routes and gathering people from all around the world, we upgrade its reputation and the image of Balkan as a safe, beautiful region. We foster foreign investment, tourism, and philosophy that diversity is not an issue, but power. We help people to be less ethnocentric and prepared to act in diverse cultural environments.
OneLife Rally is a charity. We are aware that privilege entails responsibility. We rise by helping others. Each year, the OneLife Rally family, connecting 200 supercar lovers, donates money for children. Beside donations we express our care for broader community also in other ways. Sometimes spending time with others can speak louder than money or gifts, that is why we also organize Mini Rally for children.
OneLife Rally is a family, based on respect. Usually, events are very limited in space and time, lasting one day at single location. But not ours! OneLife Rally stands out for connecting people in a new dimension. Our drivers are together for a whole week. They are not just “participants of the luxury automotive gathering”, but rather family members of the exceptional international network. Apart from that, at every stop of the rally, thousands of people come and enjoy the supercars. In 2021, more than 100.000 people came to support OneLife Rally drivers!
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