You are looking at the recently announced 'Premier League' special edition 300M Calibre 5 Aquaracer, and while I'm not a fan of the sport and find the link somewhat tenuous to say the least, I actually think this watch looks rather stylish. I'd love to see this one without the lion's head and the slightly odd numbering on the bezel, the red minute hand could stay or go for me as long as the second hand stayed red.
I expected this to be another quartz piece, like the horrible CR7 Ronaldo Formula One, but it uses the Calibre 5 which can be found in several watches throughout the TAG Heuer range including several Aquaracers, higher end Formula Ones and also Carreras (including the Muhammad Ali Ringmaster we looked at a couple of weeks ago).
TAG really seem to be getting things right of late, and I can only assume that Jean Claude Biver's influence is really starting to come through now. He does seem to have a very logical and correct approach to the brand (for instance concentrating the Formula One range on quartz movements) and while the football specific parts of the this watch don't interest me in the slightest, the overall look is aesthetically pleasing and rather stylish.
This model is actually now available and it looks like the list price is £2150 (at least that's what Goldsmiths are selling it for on their website) and the size is 43mm. It's a 'Special Edition' rather than a 'Limited Edition' so numbers will probably depend on how it sells, I think it will probably do quite well.