Well Watches & Wonders has arrived, and with it an absolute avalanche of new TAG Heuer releases (18 in total, can you believe that?) and understandably most of the attention has fallen on the new 38mm Formula 1 Solargraphs, but there were other releases... a bevvy of new 'in-house' Carrera Day/Dates, a rather odd looking teal-dialed Carrera GMT and a very limited edition white ceramic Monaco Rattrapante (which you almost certainly won't be able to afford even if you really wanted one).
As usual, we'll be getting to all these in due course (the Council of Considered Opinion has already begun musing over the non-limited edition Formula 1s), but something caught my eye while perusing the new releases on the TAG Heuer website.
I'd like to think it was a mistake and that at some point someone would realise and correct the price, but I honestly don't think it is. Recently we saw a couple of 36mm Carreras with gold elements rocket in price (and I mean rocket, 40%!) for no real fathomable reason. Yes we know gold is expensive but it doesn't justify this kind of nonsense.
The TAG Heuer website doesn't actually tell us how much gold is in this bracelet, and it also doesn't show the back side of the bracelet either*, but I very much doubt these parts are solid gold. They are most likely capped, but even if they were solid I struggle to accept that any TAG Heuer bracelet can cost £3500.
*The Watches of Switzerland website does however, and the back is steel, so definitely not solid.
A standard steel bracelet usually costs somewhere between £180-£300, while a titanium bracelet for the Aquaracer Solargraph costs about £500... if I was to guess the price for this bracelet I might have said £750, or maybe £1000 if I was feeling really generous, but this is hilarious.