Sunday, 9 November 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Chronograph Tourbillon Extreme Sport I F1® 75th Anniversary Limited Edition


TAG Heuer are really doubling down on the Extreme Carreras aren't they? Clearly, someone, somewhere must be buying them... and so after the splendidly exotic 'Lucha Libre' limited edition launched a couple of weeks ago, we now have this 'F1 75 Anniversary' tourbillon. Oddly, my first thought was, doesn't it look like a Connected? And my second thought...? It looks way better than that terrible white ceramic Monaco Ratrapante with 'Lights Out and Away We Go' on the dial.

Surely there's no arguing with that, is there?

And yet, true to form the Council of Considered Opinion are laying into this one as well. It's funny, it seems that they are prepared to accept a certain amount of tomfoolery when it comes to Monacos; they might not really like it, but they'll let it slide a bit, but when it comes to Carreras... that's a different story. Because after all, Jack Heuer's original idea was to make a chronograph that was supremely legible on the wrist even when fishtailing through the Parabolica, and that's as relevant today as it was in 1963. Suuuuuuuuuuuure it is. 🤣


Being that my first Carrera was the dreaded 45mm Heuer 01 skeleton, otherwise known as the 'TAG Hublot' (not really, I literally just made that up), I simply don't share these irritations... but even so this one is only moderately successful for me. I liked the Mexican LE because it was SO bonkers, SO colourful and SO offensive, by comparison this one just feels a bit.... gaudy, perhaps?

Again I'm not too sure how many of these are expected to be 'sold' and how many are to be 'presented' to various members of the FIA as part of the whole F1 sponsorship deal, but they are 'for sale' with a price tag of £34,900 (albeit showing 'out of stock' online... which is nothing unusual, probably means they aren't actually available yet). 

The dial has yellow gold plated elements while the bezel is solid 18k 3N yellow gold, with the '75' on the tachymetre scale highlighted in white. That looks a little bit odd to me and I wondered if it was lumed, but as there's no 'lume shot' on the TH website and it isn't mentioned, I presume not.


On the reverse we find a novel idea from TAG Heuer which is kinda cool, but at the same time... I'm not so sure. What they've done is rather than issue each of the 75 pieces with an individual number they've assigned each piece a 'year', so as we can see here this one is 1988/75... which, of course, makes no sense unless you understand the concept. It's a fun idea, but I can't help think that certain years are going to be more desirable than others, surely? 

For example, Ayrton Senna's championship years will surely be in demand for those Brazilians with deep enough pockets, and likewise for Schumacher and Hamilton perhaps, but 2016? Does anyone REALLY want that... apart from Nico himself perhaps? It's not even anyone's birth year (well anyone old enough to care I mean), unless someone buys it with the thought of giving it to their child in 10 years time...

That said, I'm giving this a 6.5/10, which unfortunately is one of the higher scores we'll see today. Surprisingly this has fared less well than the Mexican LE, primarily because while it's scored exactly the same number of 1's (five), it hasn't picked up a score higher than 7, where the 'Lucha Libre' scored several 9's and even a 9.5! And no, I'm not joking!

Okay let's find out what the Council really thinks of this one and why it's scored so very badly...





4/10: "This one isn't working for me, too much going on and doesn't look cohesive to my eye.
It doesn't really say F1 to me, it shouts bling rather than motorsport. I quite like the subdial hands but they are not very legible against whatever that shape behind them is supposed to be. To me it looks like a watch where five designers have crowded round a desk each shouting let me add a bit!"

2/10: "I really just don’t like TAG’s skeleton dials. This reminds me of something that would come in a cereal box."

7/10: "There's a lot going on here, and the price is eye-watering! The gold and black colourway is very pleasing so I'll score it a solid 7."

3/10: "I'd take the F1 50th Anniversary 6000 over this 75th Anniversary any day."

8.5/10: "I do like these new Extreme’s. A bit gimmicky and rather expensive, but still giving it an 8.5 as it’s a bit cool like."

3/10: "Because there is gold involved a solid."

1/10: "I think this is a model that is likely to be well received in China."

7/10: "I like the concept here and think it's done well. Certainly the black gold and grey all compliment each other. A fitting F1 champions watch.

1/10: "Gaudy, expensive and tacky. And not fit to wear the Carrera name with that legibility."

1/10: "I cannot say it any better than that." 

1/10: "I don’t even have the words left to mock this. I would assume this was a $15 p.o.s. from a market stall if I saw it on someone’s wrist."

6/10: "Not too bad, Mr. Beaver would be proud. Reminds me of a working class Hublot, in a good way. It allows for middle class scum to get a taste of the life enjoyed by the rich and beautiful."

6.5/10: "I like the “1988/75” idea, giving a year and not a number to each watch, and also the F1 logo on the bezel. And I like some of this new Carrera Extreme Sport versions (like the 963, or the dark ones)… but this combo is not my favourite one, so it’s just a 6.5/10"

1/10: "...if it keeps good time."

2/10: "Another silly display case fixture. Maybe they can FOMO a couple people into buying one but..."

5/10: "You know what. after seeing the live picture, I think all of these Carrera(s) are a miss."

5/10: "I still wear it if somebody give it to me for free but I wouldn't like it to begin with."

2/10: "Swing and a miss... "

2/10: "This is garish, overpriced, oversized and comes on a cheap rubber strap."

3/10: "Points reduced due to the exorbitant price."

1/10: "Hate it !!!!"


Monday, 3 November 2025

FEATURE: Don't Trust AI to Tell You if a Watch is Genuine or Even If It Exists at All!


Quite regularly now I receive emails from people asking me to advise whether the watch they are thinking of purchasing is genuine or not. Of course I don't mind helping if I can, but honestly most of the time your best option is to join the THF forum and post the pictures there as there are much more fake-savvy people there who can advise you far better than I can. If a watch is obviously fake or it's an older model and I can be pretty sure it's pukka then I will give my opinion, but for anything recent, especially Formula 1 or Aquaracers, I generally can't say with any certainty.

However, when you get a watch like this 'TAG Heuer USA Air Force F-16 A/R Limited Edition' I don't really need to think too hard because this is clearly not a genuine TAG Heuer because this model simply doesn't exist!

But what if you don't know much about watches? Maybe you just think it looks cool? Some parts of it do look pretty cool I guess, if you like Breitlings... 

Saturday, 1 November 2025

SPOTLIGHT ON: TAG Heuer Formula 1 'Max Verstappen Red Bull Champions' Limited Edition Quartz Chronograph

 
CAZ101AY.FC6591

A few weeks ago I got an email from a guy who told me that he was an ex employee of the Red Bull Formula1 Racing Team, he said he wasn't a watch enthusiast but he had received one of the 'Max Verstappen Red Bull Racing Champions' watches and in researching what it might be worth he had discovered my blog and found it interesting reading my thoughts on his watch.

He said he had listed the watch on eBay for £3600, but perhaps unsurprisingly it did not sell and it was later relisted with a starting bid of £1025 and a buy it now price of £2800. Being that he wasn't into watches I tried to give him the best advice I could, but with a watch like this it's quite hard to advise on what he should expect because it's so difficult to assess.

First of all, who is likely to buy this watch? To me it's clear that it's probably more for a huge Max Verstappen fan than it is for a 'watch enthusiast'... much like the Alec Monopoly Formula 1s were, but this can work for and against you. A watch enthusiast is more likely to to be willing to pay 'thousands' for a wristwatch than a F1 fan who isn't really interested in wristwatches, but watch enthusiasts tend to be more invested in automatics than quartz pieces and with that rather clunky bezel this watch isn't exactly the best looking Formula 1 ever made either is it?

Sunday, 26 October 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Chronograph Extreme Sport Tourbillon 'Lucha Libre' Edition

 

Wow, well... this was unexpected (if four new Extreme Carrera skeletons in a row can be called 'unexpected') and rather refreshing if I'm truly honest. But look, I can tell you right now, before I even get the scores back from the 'Council of Conservative Opinions', that this is not going to score well. Why? Because look at it... it's wonderfully bonkers and colourful and fun and everything that watch collecting is supposed to be about, but actually isn't because what everyone actually wants is a boring, black dial, no date Submariner. There I said it! 🤣

Monday, 20 October 2025

NEW RELEASES: TAG Heuer Aquaracer LE, Carrera Extreme and the New Balance Collaboration

 

There's been a flurry of new releases of late, some of which the Council of Considered Opinion are currently mulling over... however there are also some which aren't really 'C.O.C.O.' worthy, but which are still worth bringing to your attention... and so I hit on the idea of combining them into a 'New Releases' post.

So the first thing I want to talk about today is the collaboration with New Balance that launched a few days ago. These are pretty cool looking trainers, but my personal experience of ordering New Balance online was that they were way smaller and way narrower than expected, which was a shame because I did find some really cool designs but unfortunately I was a bit late to the party and they didn't have them in bigger sizes for me to reorder. 

Friday, 17 October 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Extreme Sports Calibre TH20-02 Twin Time Chronograph


Hey did you hear there's a new TAG Heuer skeleton dial Twin Time available? Guess what colour it is? Go on guess. Bet you can't guess. You'll never guess in a million years. Is it teal green? Of course it is! Sigh... 

I really liked that new Shanghai limited edition Extreme Sports Carrera we looked at last time and this one is 'okay' too (certainly better than some of the Extreme Sports models we've seen), but we already have a teal themed 'Twin Time' Carrera, why do we need another one? Yeah okay the 41mm Carrera Twin Time is green and white and this one is green and black, which IS better, but it still isn't really that cool a combination of colours in my opinion. Okay, they wanted to change because the last one had been around forever and just making a new blue/black (or 'Batman') GMT/Twin Time wasn't really going to inspire owners to upgrade, but this is pretty meh from where I'm sitting and I'm so done with green now, and especially this bloody teal colour.

Saturday, 11 October 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Extreme Sports Calibre TH20-00 'Shanghai' Limited Edition Tourbillon

 

This year I've been fairly vocal about the fact that a lot of TAG Heuer's new releases are leaving me cold, but with the recent carbon Monaco and now this new ten piece limited edition for Shanghai I'd have to say things are looking up! Now, obviously both of these watches are out of my reach and it's also very unusual for me to find a tourbillon appealing, never mind an Extreme Sports Carrera... but it's nice to know that TAG Heuer can still excite me in unusual ways when they put their mind to it.

Now I get that this one is probably not going to be to everyone's taste, indeed when I was told that there was a new limited edition Extreme Sports Carrera that was red and blue (rather than red or blue) I imagined something fairly horrific. But that's because I (wrongly) assumed that the red and blue would be between the dial spokes like on the standard models. Thankfully the dial of this one has been kept black and grey and all the better for that, with the colours kept to a 'tasteful' band around the edge, the chrono second hand*, the crown and the tourbillon cage. 

*I hope the second hand red matches the red around the dial otherwise it will be minus at least one point for me!

Sunday, 5 October 2025

OWNED: TAG Heuer 4000 Series Quartz Watch

 

I last wrote about my white dial, quartz powered 4000 Series way back in 2023 so I guess it's high time for an update. Back then I had two almost identical 4000s in my collection, this WF1112 and the WF1111 which I had owned for several years before and which wasn't really in the greatest condition one way and another. Last time around I had just bought my green dial Calibre 5 Aquaracer and when I collected that I also picked up a brand new bracelet to replace the rather stretched one that the WF1112 came with (and which I had previously sold on eBay, wrongly thinking I could utilise the bracelet from the WF1111).

Monday, 29 September 2025

FIRST IMPRESSIONS: TAG Heuer Carrera and Monaco TH-Carbonspring Limited Editions


Hello dear reader! As you can see from the blog header above we are about to celebrate nine years of the TAG Heuer Enthusiast. Quite an achievement you might think, but as the late, great Ian 'Lemmy' Kilmister once said when asked how he managed to keep Motorhead going for forty years, the key to keeping going is simple - don't stop. Wise words indeed. And as it happens, I may well be paying homage to the great man as you read this as I intend to visit Stoke on Trent this week to see the statue they've erected there for him. Not that most of you are Motorhead fans I'm sure, but my very first gig ever was Motorhead in 1983, so Lemmy will always have a special place in my heart. 

Anyway, you didn't come here to read about my teenage exploits did you? So let's turn our attention to the matter in hand, namely carbon hairsprings. Now, I'm sure some of you will remember about seven years ago TAG Heuer launched the Carrera Nanograph, a funky looking thing that was covered in hexagons and topped with lime green accents... I loved it, but unfortunately at £26000 it was definitely out of my reach (currently there's one on Watchfinder though for about half that, if you're interested).

Tuesday, 23 September 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Astronomer Calibre 7 Limited Editions



Sure enough, and just as I predicted, the Carrera 'Astronomer' sent to the GPHG for appraisal wasn't a stand alone model and so now we have two more 'Astronomers' to add to the 2025 'Council of Considered Opinion: Watch of the Year' entry list. Unlike the initial piece though these two are limited editions (both made in runs of 500), but with one of them carrying quite a hefty price premium over the other... well, they don't call 'em precious metals for nothing you know!

Wednesday, 17 September 2025

ON THE WRIST: TAG Heuer Monaco Limited Edition, Carrera Extreme Sports Chronograph & Aquaracer 'Beaverbrooks Exclusive' Solargraph

 


Beaverbrooks / Meadowhall, Sheffield 6th September 2025
TAG Heuer Boutique / Meadowhall, Sheffield, 6th September 2025

Well my last 'On the Wrist' post was a bit negative wasn't it? So let's redress the balance slightly with this one, which also focuses on watches I tried out on the same day in Sheffield.

First of all, my wife and I visited Beaverbrooks where she was eager to see the new 'Beaverbrooks Exclusive' Aquaracer in... turquoise (or Tiffany blue, if you prefer) and since I've already made my reservations about the new 34mm Aquaracers clear (mainly the ugly-ass bezel!) I decided to keep my mouth well and truly shut and let her make up her own mind. 

Well she certainly liked the colour (although it wasn't quite as striking as she'd hoped), we know she likes diamond hour markers, the bezel didn't seem to be an issue for her and she loves the idea of a 15 year battery (and speaking as the person who ends up changing all her batteries for her, so do I!) but in the end she concluded that £2700 was a lot of money that could buy her something more exciting from Watchfinder. 

Thursday, 11 September 2025

ON THE WRIST: TAG Heuer Carrera 'Senna' LE Tourbillon & F1 Solargraphs

 


6th September 2025 / TAG Heuer Boutique, Meadowhall, Sheffield
6th Septermber 2025 / Beaverbrooks, Meadowhall, Sheffield

Last November TAG Heuer released the long awaited 'special' Senna watch... the one that Julien Tornare spoke about in that interview with Wei Koh of Revolution Watches... the one that made us think that maybe TAG Heuer were actually about to do something crazy like a new S/EL. Oh how silly did we feel when that proved to be completely wide of the mark?

But our embarrassment turned to shock when we saw the price of this new (not limited) Senna tourbillon, priced as it was with a £12,000 premium over the rest of the range. Of course this was before 'The Great Tourbillon Repositioning' where TAG Heuer decided to increase the prices of all their tourbillon watches by about £10,000 overnight... (oh yes they did).

The logic seemingly being that they weren't selling at £20k so maybe they will sell at £30k. And that's not me being sarcastic, that's literally how the luxury industry operates - make a product more expensive and it appears more exclusive and thus more desirable. I know, crazy, right? But that's literally how it works sometimes... and anyway, any bragging rights TAG Heuer once enjoyed for selling the 'cheapest' Swiss made tourbillon have long since lost their impact, so why not?

Thursday, 4 September 2025

FIRST IMPRESSIONS: TAG Heuer Carrera 'Astronomer' Calibre 7 Watch

 

I've often wondered when, or indeed 'if' TAG Heuer would ever get around to making a watch with a 'moonphase' complication... after all, moonphases tend to be reserved for the kind of watches that have blued hands, white guilloche dials and Roman numerals - which is clearly not TAG Heuer's bag. But with the release of the Seafarer last year we were told it was a variation on the moonphase complication, so you might have expected a new moonphase to come in the shape of a modified calibre TH20-00, but it seems that isn't what this is. According to the GPHG website the movement is a Calibre 7 (so Selitta) which seems a bit odd, to submit a watch to GPHG without an in-house movement (unless this is one of those 'designed with Selitta, but not actually in-house so no 5 year warranty watches, maybe?). 

As far as I know this watch doesn't actually come out for a few weeks yet and normally I wouldn't post about a watch before it's released, but this one has been submitted to GPHG for appraisal so effectively it's 'out there' and fair game. You might remember this happened last year too with the Carrera Skeleton Extreme, and like that one I have a feeling this might not be a single watch release so it will be interesting to see what comes along.

Saturday, 30 August 2025

SPOTLIGHT ON: New Variations on the Titanium Solargraph and the 2021 39mm Carrera



We seem to be reaching the point of the year where TAG Heuer aren't actually releasing new watches so much as putting straps on existing models and trying to generate excitement about them by calling them 'Online Exclusives'... which is something I've never really understood. 'Boutique Editions' I understand (watches you can only obtain by travelling to a particular boutique, possibly in an exotic location like Monaco), but suggesting that something is 'exclusive' because you can 'only' buy it on the internet makes so little sense that I feel like I would need the world's most powerful microscope to measure it!

Anyway, I feel somewhat duty bound to at least show you a picture of these most elusive timepieces, but I really don't think there's any need to trouble the C.O.C.O. with either of them. After all, they'll still get to score them at the end of the year.

Sunday, 24 August 2025

SPOTLIGHT ON: TAG Heuer Aquaracer 'Glacier Express' Limited Edition Automatic Watch

 

It never ceases to amaze me how even though I think I must have uncovered 99.9% of all the watches that TAG Heuer have made over the last 40 years, I still manage to find references that I've never come across before. This Aquaracer was actually the by-product of hunting for information on a different watch (another limited edition that I hadn't seen before, a 2015 'Swiss' Aquaracer) that I was trying to find a part number for. Google images threw this one at me, presumably because it is also a silver dial limited edition Aquaracer... and, well, I kinda like it!

The watch is currently on eBay, being sold from Australia for approximately £1985. If that seems a lot (it did to me too) even for a properly numbered 250 piece limited edition, one thing to point out from the off is that this watch isn't a quartz as I assumed it would be, but a Calibre 5. Even so, I doubt the seller will achieve that figure very easily. In fact the watch was previously up for £900 more, which was really reaching! 

Monday, 18 August 2025

FEATURE: Beating the Price Rises

 


Come rain or shine there's one thing of which you can be sure, the Swiss will raise the prices of watches, and probably faster than inflation or wages. But you want the latest watches on your wrist... so what can you do? Well, if you can wait a few months, the truth is you can save yourself a lot of money. No you won't get the full 'boutique' experience, but honestly is a glass of champagne and a free hat worth a thousand pounds to you? If so then maybe you don't need to read the rest of this post... for everyone else, please read on!

So look, of course it's easy to find 'deals' online and we all know what an absolute cess-pit the internet is... so for the purposes of this post I'm going to restrict myself to looking at what Watchfinder can offer. Now I have no special 'relationship' with Watchfinder to declare, the only thing I've had from them was a complimentary service and polish one time, which I'm still a little confused about... but anyway, the reason I'm looking at Watchfinder particularly is simply that they aren't renowned as being the cheapest of the cheap, but I've always had good service from them and they offer a two year warranty on everything they sell, so it's as good as buying new as you're going to get. 

And to be honest, if you're buying a current 'in-house' movement TAG Heuer you will still get their five year warranty anyway, so happy days!

Regardless, the point of this post is really not to plug Watchfinder specifically, but just to point out that there are deals to be had and you don't have to fall back on models from five years ago to get a nice watch at a decent price (though personally I probably still would, if only because the watches of 2020 beat the watches of 2025, but that's just my opinion, naturally).

Yes indeed, the idea of 'watches as investments' is dead in the water (thankfully), unless you're looking at Rolex and possibly some of the more sought after pieces from other higher end manufacturers. Hopefull no one is buying a Carrera (or a Monaco) in 2025 with the idea that they'll be able to sell it for more than they paid in the future. It just ain't happening. And that. my friends, is a good thing.

Wednesday, 13 August 2025

THANK YOU: Two Million Views!

About a year ago I celebrated the blog hitting 1,000,000 page views by buying my Grand Carrera Calibre 36 Caliper... actually I can't believe that was a year ago, but it was! In fact I posted my Buying Experience post for that watch exactly one year ago today. 

Incredible....and what better way than to celebrate hitting 2,000,000 views just twelve months later than by buying the watch I've been hankering after for the last four or five years? It actually wasn't planned that way but it's worked out pretty sweet hasn't it?

So thanks to everyone who visits the blog, I'm sure you're not all bots, though judging by some of the comments some of you might be. 🤣

Let's hope TAG Heuer have something genuinely exciting for us in the last quarter of the year, because I feel like this year has been a little flat for me. Major purchase aside of course...

Aquagraph 


Tuesday, 12 August 2025

BUYING EXPERIENCE: TAG Heuer Carrera Dato '160th Anniversary' Heuer 02 Limited Edition

 


Before I start this post, I just want to mention something... you may have noticed that I removed my Instagram address from the blog header, and that's because I've removed Instagram from my phone. Honestly I detest Instagram, it is truly a brain-rotting waste of everyone's time and I want no more part of it. I only ever went on it to promote this blog and since the blog is doing quite nicely now I feel like I no longer need to give it my attention. 

I do still have it on my computer, and I may post once in a blue moon, but trying to contact me through Instagram is a pointless exercise I'm afraid and I really don't want to 'collaborate' on any posts. Sorry.

'So with that out of the way, let's turn our attention to the matter in hand, namely the coolest TAG Heuer watch of the last five years and the one and only watch I truly desire to add to my collection....'

That's how this post WAS going to start, because originally this was supposed to be a 'Spotlight On' post. But there's been a development. A major development. Because it's no longer the 'only watch on my wish list', it's on my wrist! And I can hardly believe it...

Wednesday, 6 August 2025

FIRST IMPRESSIONS: TAG Heuer Carrera Calibre TH20-00 'Osaka Expo 2025' Limited Edition Chronograph


Let's be frank, I've been fairly withering about TAG Heuer's 2025 releases, haven't I? I mean there are a few I like a bit, but generally speaking I've been left decidedly underwhelmed. And now we have this... mess of a Carrera to look at and I simply don't know where to begin.

Okay, look. Let's back up a bit. First of all, this is clearly not aimed at me, as until today I had never heard of Myaku-Myaku (which is the character logo for the Osaka Expo 2025). If you Google it you will see it's clearly popular, you can get all sorts of merchandise for it, including some bonkers looking trainers... so maybe all 125 pieces will be snapped up and flipped at a profit? I really don't know..

Thursday, 31 July 2025

OWNED: TAG Heuer Microtimer

 

The TAG Heuer Microtimer. It's an oddity isn't it? And one that's not to everyone's taste I'm sure... but oddly it was one of the first watches I bought after setting up this blog back in October 2016. Indeed it was all the way back in February 2017 that I bought my Microtimer off eBay for the princely sum of £681.97. Unfortunately once it arrived I realised it was a little bit too beaten up for my liking and so I immediately took it to a local AD who sent it off to be repolished for me (which added another £100 to the overall cost). To be fair to them, it came back looking almost like new, save for a couple of small scratches and I was very pleased with my decision to have it refinished. 

Since then I've worn it 'sparingly' I would say, although in my 2018 'Owned' post I said I wore it more than any of my other watches, which I find it hard to believe - or remember! That said, over the last two or three years I've made more of an effort to wear it regularly, because for some years it did rather languish in the cabinet; a typical scenario following a polishing job for me, the same thing happened with my Grand Carrera Calibre 6 albeit to a lesser extent. 

Thursday, 24 July 2025

SPOTLIGHT ON: TAG Heuer Carrera Calibre TH20-00 'Harrods' Limited Edition Chronograph


Okay, let's get this out of the way right off the bat.... why is this a 'Spotlight On' post and not a 'First Impressions' post? The answer is simply that 'First Impressions' posts are for watches that have just been released, and somehow it seems this watch was released last year without anyone in my circle knowing about it. Nobody told me, nobody posted it on the THF forum, literally did not have a clue and as such it was not included in last years 'Watch of the Year' voting procedure. In fact the only reason I found about this one at all is because I spotted it on Watchfinder and thought 'what the hell is that!' 

And that's a bit of a shame if you ask me because I feel like this one could have garnered a vote or two. First off it's that crowd pleasing 42mm size (well, crowd pleasing is maybe a touch generous, but it's not 44mm so... a few more people will like it) and crucially it isn't yet another bloody glassbox, and that immediately kicks it up a notch in my opinion.