VIDEO: TAG Heuer Monaco 'Dark Lord' Chronograph by Shah Lusso

 

VIDEO: TAG Heuer Team Ikuzawa Carrera Unboxing by CasualDudeReviews

 

VIDEO: TAG Heuer Monza 50th Anniversary Chronograph by Monochrome Watches

 

COMMENT: New 42mm Carrera Sports Coming Soon... Or Already Here?

I'm writing this post on the 7th of August having just received this email from TAG Heuer. Now whether you are excited by the prospect of a new 'smaller' Carrera Sports or not (and I know some of you are), the most notable thing about this email is that these watches are already on the TAG Heuer website and have been for several days. So far from being a chance to 'witness the unveiling', unfortunately on the 7th September there's actually very little left to 'unveil'.

I really don't understand why it's so difficult to co-ordinate a release, surely everyone puts a date on their calendar and that's it. Isn't it? But now we have the bizarre situation where people are being asked to remove 'leaked' images from their social media despite the fact that you can already visit the website and buy the watches. Well, I don't know for sure that you can, but you can certainly put them in the basket and they aren't listed as 'coming soon' or 'sign up to be notified'.

*EDIT: Not only are these on the website, the watches are available in boutiques all over the world. 

While bringing this up may seem a little petty on my part, there is a point to this beyond simply trying to embarrass TAG Heuer. Understandably TAG do not like it when people post 'leaked' images on the internet before they are officially released (indeed Heritage Director Nicholas Biebuyck has been fairly vocal about what he thinks of people who do) and as a rule, out of respect for the brand, I try not to leak images of unreleased watches (actually, these days I rarely get to see anything pre-release) but if I can't trust the website then how am I supposed to know what is and isn't under embargo? I'm not a mind reader after all. 

So I really don't know what's going on here, but it looks very unprofessional. As for the watches themselves, I imagine they will be quite popular, especially with contrasting subdials and a smaller 42mm case. But me, I'll stick with my 44mm Dato 160 Anniversary. 🙂

VIDEO: TAG Heuer S/EL Chronograph by Birth Year Watches

FEATURE: TAG Heuer Carrera Miami Grand Prix 2026 Limited Edition Tourbillon

Trying to find out information about new models, especially limited edition / regionally released models can be a real pain. But now with access to AI it should be a doddle right? Well I couldn't find out much about the limited edition Carrera that was released for the Miami Grand Prix, so I asked Meta AI and it told me it couldn't find any reference to it from official channels. It didn't tell me it didn't exist, it just told me it couldn't find it, which is a fair answer. Google AI on the other hand had a complete meltdown, which was just too good not to share...

TLDR: Google AI tells me the watch doesn't exist, then it does, then it doesn't and it made it up, then tells me my photograph is an AI fake, then backtracks on that. Then it tells me I shouldn't pay to use AI because it's useless and that SpaceX is overvalued (I guess it got that right). Then it backtracks and tells me the IPO hasn't happened yet, and that it's hallucinating it's own hallucinations and finally that yes the Carrera CBU5088 does exist in a limited edition of 30 pieces that was only sold to VIPs in the paddock at the race. F.F.S.

FIRST IMPRESSIONS: TAG Heuer Monaco Evergraph

In the real world, by which I mean not in the 'luxury' world, if someone came up with a way to revolutionise and simplify a complex, expensive machine one might presume that it would turn out 'cheaper'. Otherwise... what's the point? I mean, yeah, okay you might save a few quid on servicing, but why would I pay more than twice as much in the first place? Well, if that's your thought process then the luxury watch world probably isn't for you...

Don't get me wrong, I've marvelled at the ingenuity of the V4 Monaco of old, with it's tiny rubber belts and linear 'rotor', I can see that it must have taken hours and hours of painstaking work to perfect (well, kinda - I gather it was still not exactly 100% even when they stopped making it) and for something like that I'd probably gladly drop £50k on one (if I had £50k to spend) but for some reason this new Evergraph movement just doesn't give me the same sense of awe and wonder.

VIDEO: TAG Heuer Monaco Calibre TH20-11 by Casual Dude Reviews

 

FIRST IMPRESSIONS: TAG Heuer Monaco Calibre TH20-11 Chronographs

And so Watches & Wonders 2026 came around and to literally no one's great surprise it turned out that those Monaco wall clocks that we'd seen in the F1 paddocks were indeed 'leaks in plain sight' just as expected! But how would the Heueristas react to this? A new 'Calibre 11' style (read - left hand crown) movement and reshaped case but now wearing a TAG Heuer badge. 

Sacre bleu indeed! 

Not that it bothered me of course, in fact I'd always preferred the Calibre 12 Monaco because of the TAG Heuer branding and the right hand crown (yes, really), but I always wished it had the horizontal hour markers from the Calibre 11 instead of the weird (radial) batons. So now I've got two out of three, but the crown is still on the wrong side of the case. Hey ho.

ON THE WRIST: TAG Heuer Carrera Calibre TH20-00 'Harrods' Limited Edition Chronograph

  

TAG Heuer Boutique / Harrods, London 19th March 2026

The TAG Heuer 'boutique' in the Harrods department store is like no other that I've ever been in. In fact it doesn't really feel like you're in a TAG Heuer boutique at all because it lacks most of the usual stylings of other TH boutiques: the Monaco wall clock, the Steve McQueen pictures, the racing helmets and books, etc. Additionally, unlike the flashy AP, Rolex, Vacheron and Hublot boutiques found nearby it shares a small room with other brands such as Zenith, Tudor and (gasp) Bremont! And oddly, even though it was redone recently, it still feels kind of temporary somehow. Which is weird; like a store cupboard that's been turned into additional retail space or something... 

Anyway, I hadn't actually planned to go to Harrods today, but I found myself with a couple of hours to kill between appointments and decided to head there as it was near where I had lunch (The Scarsdale Tavern in Edwardes Square, not bad at all and ideally situated if you happen to be visiting the Design Museum). At first I didn't really see anything very interesting, certainly nothing like the array of treats you generally find in the 'flagship' Oxford Street store, but then I caught sight of the new 'beige' Seafarer (not for me, that one) and much more interestingly the Harrods Limited Edition Carrera that I wrote about last year.

VIDEO: TAG Heuer Carrera Glassbox 41mm by Bruce Williams

 

FIRST IMPRESSIONS: TAG Heuer Carrera 'Wempe' Limited Edition Chronograph

One of the nicer Carreras of recent times has to have been the 'Swiss Alps' tourbillon that came out in a limited run of fifty pieces back in 2024. Despite being hampered by being a 'glassbox' this one fared rather well with the 'Council of Considered Opinion', scoring a creditable 6.5 on release (falling slightly to a 6.3 at the end of the year) and to me it was a no brainer that the blue/silver 'panda' would return at some point... and hopefully without the dirty great hole in the dial needed for the tourbillon. 

And sure enough, here it is (kind of), albeit once again in a limited run of fifty for the German luxury watch retailer 'Wempe'. Which seems a little odd to me, because surely it's easier to sell 50x 39mm chronographs than 50x tourbillons, no?*

*And no, it's not just 50x watches in Germany because I am reliably informed that Wempe operates in the US too.

FIRST IMPRESSIONS: TAG Heuer Carrera 'Glassbox' Rattrapante Chronograph

I guess this was inevitable wasn't it? Having engineered a new Rattrapante movement for the Monaco a couple of years ago it was an obvious move to slide it into a Carrera case at some point and here it is. Are you excited? Does it make your balls tingle? What if I tell you that it costs in excess of £100,000? No, I don't understand why either... but we'll gloss over that, because what's the point of moaning about it. It wouldn't make any difference if it was half that, I still couldn't afford to buy it and given there's no real reason a split seconds chronograph should cost this kind of money given that you can get them for a fraction of the cost from other manufacturers, we have to kind of treat these watches as TAG Heuer's 'Richard Mille' models. Strategically overpriced to appeal to the kind of people that will only buy a watch if they know other people can't afford them...

BUYING EXPERIENCE: TAG Heuer 2000 Searacer Velcro Strap

 

Years ago I managed to get hold of a leaflet for the 2000 Searacer, which showed that the watch could be purchased either on a bracelet or on a black sailcloth strap, but also that there was a red velcro strap available which came in a pouch with a strap changing tool. I remember a long time ago I enquired about the black sailcloth strap and being told that it had been discontinued. I don't think I ever asked about the red velcro strap as I thought that there was zero chance of that still being available...

But then a few weeks ago a new forum member at TH Forums contacted me and told me that she had ordered a 2000 Searacer from Japan and that she had already got hold of the red velcro strap for it directly from TAG Heuer. Interesting!

NOT BUYING EXPERIENCE: TAG Heuer Link Calibre S Chronograph

Considering how many watches I've owned over the last ten years (70+ all of which have been TAG Heuers) it's perhaps somewhat remarkable that I've only ever owned one Link. I mean, that's one more than the number of Autavias I've owned... or Monacos... or Monzas, Silverstones, Airlines, Titaniums, 1000 Series or indeed Connecteds. But given how freely available affordable quartz Links are (and have been) on eBay since I got into the hobby it still feels a little odd that I've only owned one. 

That was a Link Searacer that I searched high and low for and eventually found for a bargain price on the H&T website, having dropped from £995 to £750 and finally to £495 (IIRC) when I finally snapped it up. It was an odd watch, which is probably what I liked about it, but for some reason I never really 'loved' it. It was rather bulky somehow and the lack of micro adjustment bothered me as the bracelet was always too tight or too lose and while sometimes I liked its dial, sometimes the weird layout looked kinda ugly. I eventually parted with it for around the same price as I paid for it... so perhaps it wasn't that great of a bargain after all!

FIRST IMPRESSIONS: TAG Heuer Carrera 41mm Glassbox Chronographs

 

As you probably know by now, I'm not a huge fan of the second generation of glassbox Carreras, especially the 39mm ones which look tiny on my 7.5" wrist. I actually don't mind some of the 42mm models and it's a shame they don't offer the purple dial, for example, in the larger case as that one is rather nice. So it's not that I'm completely 'anti-glassbox' and I do have some 37mm watches in my collection (so it's not purely the size). I think it's a combination of the diameter, the glass dome and the thin 'not-a-bezel' visible under the crystal conspiring to make it feel a bit dinky and a wee bit feminine (honestly). 

But perhaps I'm not the only one with reservations? Perhaps TAG Heuer themselves realise that maybe they went a little bit small, because at LVMH Watch Week they released three new glassbox chronographs in a larger (41mm) diameter. Yay, for common sense!

VIDEO: TAG Heuer Carrera Extreme Sport Calibre TH20-02 'Twin Time' Chronograph by The 1916 Company

 

VIDEO: Heuer Autavia 'Viceroy' Calibre Heuer 02 Limited Edition Chronograph by The 1916 Watch Company Reviews

 

ON THE WRIST: TAG Heuer Formula 1 Solargraphs and Calibre 16 Chronograph

TAG Heuer Boutique / Meadowhall, Sheffield 31st October 2025

Due to the ridiculous number of watches released at the end of last year this has been delayed quite considerably, hence it might seem a bit out of date! 

So finally the last two of the original nine Formula 1 Solargraphs are here and it could perhaps be said that they saved the best for last. Right from the start I thought if I was going to buy any of these new models it was either going to be the white/red one or the black/yellow one (both of which I owned previously in their 35mm incarnation). Well the white/red one came out in September and it didn't prompt me to reach for my credit card and so far this one hasn't yet either. I definitely think it's one of the best of the nine, possibly even top two, and I appreciate that it has a black DLC steel case (which seems to imbue it with a touch more 'substance') but does it really cut it?

VIDEO: Putting the TAG back in TAG Heuer by Monochrome Watches