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Victorinox Boutique / London, 28th October 2023
As I dedicated TAG Heuer collector and blogger, it's quite rare for me to talk about other brands. It does happen from time to time of course and I have written about watches I've tried on from brands such as Tudor, Rolex, Breitling, Maurice Lacroix, Bell & Ross, Chopard and even Roger Dubuis (their £168,000 twin tourbillon Exoskeleton is still the most expensive watch I've ever tried on, and probably always will be!) but over the course of seven years it's not much.
But I've been intrigued by the I.N.O.X. range from Victorinox ever since I saw the video where they drove over it in a tank, and while the bezel styling is 'interesting' shall we say, it's so refreshing to see a watch that doesn't look like something else. For that alone I would have to say well done Victorinox, thank you for looking forward in an industry that is OBSESSED with repeating the past.
