I guess it's my age, but up until now I was completely unaware of 'High Snobiety', and to be honest even after perusing their Instagram account for several minutes I couldn't quite decide whether the whole thing was a massive piss-take or not. It seems not, though I still can't quite be 100% certain. Not a great starting point for a collaboration between them, RUF, Bamford and TAG Heuer (though I'm not sure how much part TAG Heuer actually played in this one).
RUF is an exclusive specialty car manufacturer celebrated for its meticulously engineered production cars, again I don't really know a lot about them so to quote Wikipedia:
