THIRD QUARTER ROUND UP: New Pieces (Aug/Sep)

As I included July in the second quarter round up, we just have watches released in August and September to look at here, but there's still plenty of new pieces on offer. In fact I've just noticed they've added another new piece, or rather an existing piece on a new strap, but it's not terribly exciting so I'll save myself some aggravation and post that one next time.

FIRST IMPRESSIONS: TAG Heuer Monaco 'Speed 12' Limited Edition

Way back when I first started getting into 'luxury' watches I used to buy a wonderful English magazine called 'QP'. This was my introduction to countless watch brands and in one particular issue it featured a Louis Vuitton Tambour Regatta which used rotating cubes with different coloured sides to indicate a ten minute countdown. This was before I was a confirmed TAG Heuer fanboi, and thinking it was pretty cool I contemplated purchasing one of these, I mean how much could it cost?

Well quite a bit more than I thought as it turned out... haha! Ah the joy of naivety! So... obviously that went out of the window (along with the white dial Omega Speedmaster Snoopy!), but when I saw this new Monaco Speed 12 I immediately knew where the movement had come from, despite TAG Heuer giving it their own calibre nomenclature (TH84-00).  

VIDEO: Every TAG Heuer Monaco in the Current Line-Up by Time & Tide

 

FIRST IMPRESSIONS: TAG Heuer Monaco Evergraph

In the real world, by which I mean not in the 'luxury' world, if someone came up with a way to revolutionise and simplify a complex, expensive machine one might presume that it would turn out 'cheaper'. Otherwise... what's the point? I mean, yeah, okay you might save a few quid on servicing, but why would I pay more than twice as much in the first place? Well, if that's your thought process then the luxury watch world probably isn't for you...

Don't get me wrong, I've marvelled at the ingenuity of the V4 Monaco of old, with it's tiny rubber belts and linear 'rotor', I can see that it must have taken hours and hours of painstaking work to perfect (well, kinda - I gather it was still not exactly 100% even when they stopped making it) and for something like that I'd probably gladly drop £50k on one (if I had £50k to spend) but for some reason this new Evergraph movement just doesn't give me the same sense of awe and wonder.

VIDEO: TAG Heuer Monaco Calibre TH20-11 by Casual Dude Reviews

 

ON THE WRIST: TAG Heuer Monaco Calibre TH20-11 & Pastel Formula 1 Solargraphs

TAG Heuer Boutique / Leicester, 4th May 2026

It's been a while since I'd visited the Leicester TAG Heuer boutique, and if I remember correctly last time it felt like a bit of a waste of time (compared to Sheffield and Milton Keynes) as it's quite small and generally doesn't seem to get the new watches very quickly. So I was quite surprised to find they had all five of the new limited edition 'pastel' Formula 1 Solargraphs and the new left-hand crown, titanium cased Monacos in stock (two out of three anyway), even if the watches I really wanted to try on (the latest versions of the Super Diver) were nowhere to be seen.

FIRST IMPRESSIONS: TAG Heuer Monaco Calibre TH20-11 Chronographs

And so Watches & Wonders 2026 came around and to literally no one's great surprise it turned out that those Monaco wall clocks that we'd seen in the F1 paddocks were indeed 'leaks in plain sight' just as expected! But how would the Heueristas react to this? A new 'Calibre 11' style (read - left hand crown) movement and reshaped case but now wearing a TAG Heuer badge. 

Sacre bleu indeed! 

Not that it bothered me of course, in fact I'd always preferred the Calibre 12 Monaco because of the TAG Heuer branding and the right hand crown (yes, really), but I always wished it had the horizontal hour markers from the Calibre 11 instead of the weird (radial) batons. So now I've got two out of three, but the crown is still on the wrong side of the case. Hey ho.

FIRST QUARTER ROUND UP: New Pieces (Jan/Mar)

 

By this time next week we'll be knee deep in Watches & Wonders and presumably we'll know for sure whether or not those slightly odd looking, left hand crown, TAG Heuer branded Monaco clocks they keep putting up in the Grand Prix paddocks were a massive (hiding in plain sight) leak or just a weird way of advertising a watch that doesn't actually exist. My feeling is (and has been for some time) that it is the former, because why on Earth would you do that otherwise?

Well, soon the truth will be known and doubtless there will be tons of other new models released that need looking at too. But as I have said many times before I simply cannot keep spending all my time looking at new watches and ignoring the rich and varied history of the brand, so I will be very selective about which ones are featured and given C.O.C.O. 'First Impressions' scores... otherwise we'll be reading about nothing else until June!

But obviously I still want to make sure everything is covered, so to combat this overload of 'new release' posts I've decided to do quarterly round ups (rather than just one 'half-year' one) to keep you up to speed. So with that said, let's start by looking at the watches that we haven't previously spoken about...

VIDEO: Producer Michael Visits TAG Heuer in Las Vegas

 

VIDEO: Putting the TAG back in TAG Heuer by Monochrome Watches

 

FEATURE: The TAG Heuer Releases of 2025

 

At the start of the year I confidently (some might say foolishly) stated that this year things would be different and that I would write more about older watches, do more feature posts and generally write less about every single new release. Well.... that didn't exactly pan out like I hoped did it? I did avoid writing about a number of new watches, but TAG Heuer released so many watches this year (and so many limited editions) that it became almost impossible to keep things to a sensible balance. 

So once again I will have to have a long hard think over Christmas about exactly how I'm going to manage the blog in 2026. If TAG Heuer are going to continue to release 80, 90, 100 watches a year then I need to find a way to include more of them without giving each one a 'First Impressions' post and score. It's just not sustainable, especially as next year I want to focus (at least a little) on the 40th birthday of the Formula 1 - and as it happens I already have plans for that.

Maybe next year I will do a 'release round up' every month or two (which was an idea I pondered last year), I don't know... but I will come back to this soon. For now it's time to focus on the work that's already been done and the watches that have already been released...

Generally speaking it's been a bit of a 'meh' year from my perspective and there's been very few watches that have really caught my attention. In fact the only watches that I would really like to own have all been Monacos and sadly all three of those are too expensive for me to consider at present. Ah well, there's always next year - thank God TAG Heuer keep on moving, at least you know there's always the possibility of something exciting just around the corner!

But if the watches of 2025 have been a little disappointing, the blog itself has gone from strength to strength. I know I can't really trust the page view statistics (1.46m views over the last 12 months... for a single brand blog?) but I have seen a dramatic increase in comments left, so I know that more and more people are visiting, and that's really nice to see. Honestly this blog is a lot of work to keep up to date, maintain and improve and there's so much more I'd like to do if only I had the time... so thank you all for your comments and I hope I've helped people where I could.

Okay let's take a look at the 2025 watches and as you probably guessed there were no new Autavias or Links again this year. Honestly I don't know why they don't just dump the existing Links in the outlets and knock it on the head (or start again?), it's getting a little bit embarrassing at this point!

As usual, I've given you the scores for most of the watches but I've held back the top scorers for the big reveal on the 27th when this year's 'Council of Considered Opinion's Watch of the Year' will be announced.

FIRST IMPRESSIONS: TAG Heuer Monaco Rattrapante 'Air 1' Limited Edition

 

I'll admit I haven't exactly been complimentary about the previous Monaco Rattrapantes. Obviously I haven't seen one in person and it's entirely possible that they are one of those watches that just doesn't photograph well (much like the Grand Carrera), but until now I've found them spectacularly unappealing, despite several different colour combinations being released. But now TAG Heuer have given us this new $150,000 limited edition (30pcs) and if nothing else they've certainly improved it's kerb appeal.

But it's more than just a new colour combo (and black and gold is almost always a winner), because this one has been redesigned to mimic the look of an imaginary supercar, taking design cues from said car including all the grilles and shapes you'd expect to find on a Lamborghini cum Ferrari cum Aston Martin.

FIRST IMPRESSIONS: TAG Heuer Monaco & Carrera Extreme Sports 'Las Vegas' Limited Edition Chronographs

 

Believe it or not we're pretty much set for 'First Impressions' posts all the way up to Christmas now. As you can see from the TAG Heuer Enthusiast Gallery we still have a ton of new watches to look at and I keep hearing there's still more to come. Quite why they've decided to release like TWENTY watches in November and December is beyond me! Anyway, we'll do what we can, and if I have to post more frequently to get through them all then that's what I'll do. So long as the Council get their fingers out and send me their scores fast enough of course! 🤣

VIDEO: TAG Heuer Monaco 'Las Vegas' Limited Edition Chronograph by Armbanduhren

 

FIRST IMPRESSIONS: TAG Heuer Carrera and Monaco TH-Carbonspring Limited Editions

Hello dear reader! As you can see from the blog header above we are about to celebrate nine years of the TAG Heuer Enthusiast. Quite an achievement you might think, but as the late, great Ian 'Lemmy' Kilmister once said when asked how he managed to keep Motorhead going for forty years, the key to keeping going is simple - don't stop. Wise words indeed. And as it happens, I may well be paying homage to the great man as you read this as I intend to visit Stoke on Trent this week to see the statue they've erected there for him. Not that most of you are Motorhead fans I'm sure, but my very first gig ever was Motorhead in 1983, so Lemmy will always have a special place in my heart. 

Anyway, you didn't come here to read about my teenage exploits did you? So let's turn our attention to the matter in hand, namely carbon hairsprings. Now, I'm sure some of you will remember about seven years ago TAG Heuer launched the Carrera Nanograph, a funky looking thing that was covered in hexagons and topped with lime green accents... I loved it, but unfortunately at £26000 it was definitely out of my reach (currently there's one on Watchfinder though for about half that, if you're interested).

VIDEO: TAG Heuer Carrera and Monaco TH-Carbonspring by Time & Tide Watches

ON THE WRIST: TAG Heuer Monaco Limited Edition, Carrera Extreme Sports Chronograph & Aquaracer 'Beaverbrooks Exclusive' Solargraph

 

Beaverbrooks / Meadowhall, Sheffield 6th September 2025

TAG Heuer Boutique / Meadowhall, Sheffield, 6th September 2025

Well my last 'On the Wrist' post was a bit negative wasn't it? So let's redress the balance slightly with this one, which also focuses on watches I tried out on the same day in Sheffield.

First of all, my wife and I visited Beaverbrooks where she was eager to see the new 'Beaverbrooks Exclusive' Aquaracer in... turquoise (or Tiffany blue, if you prefer) and since I've already made my reservations about the new 34mm Aquaracers clear (mainly the ugly-ass bezel!) I decided to keep my mouth well and truly shut and let her make up her own mind. 

Well she certainly liked the colour (although it wasn't quite as striking as she'd hoped), we know she likes diamond hour markers, the bezel didn't seem to be an issue for her and she loves the idea of a 15 year battery (and speaking as the person who ends up changing all her batteries for her, so do I!) but in the end she concluded that £2700 was a lot of money that could buy her something more exciting from Watchfinder. 

VIDEO: TAG Heuer Carbon Monaco and Carrera Tourbillon by Revolution Watches

 

SPOTLIGHT ON: TAG Heuer's 2025 Releases (Jan/Jun)

Once again we've reached the mid-point of the year and presumably passed the halfway point of TAG Heuer's 2025 release schedule. So it's time to refresh your memory and give you an insight as to what could be in the running for the COCO Watch of the Year award come December.

It's amazing, everywhere you look you hear 'TAG is back', indeed it's become a slogan for TAG Heuer themselves since they took over from Rolex as the official timekeeper of Formula 1. As an aside, if you are an F1 fan, don't you absolutely hate it when people say 'The F1'? Isn't that the dumbest thing you've ever heard? Or am I just an angry old man who hates change and gets upset about the stupidest things?

Well, maybe!

Which is kind of funny because, how can I put this.... everyone loves TAG Heuer's new direction, the endless glassbox Carreras, the new 38mm F1s and.... and.... I just don't! Initially I really wanted to like the new F1s, in fact I was even mentally setting aside the money to buy the red 'Italian' GP one, but having tried on a few of them now, I just find them slightly odd. 

Maybe it's because I've owned a ton of the original models and I'm still hung up on how they 'used to be', but while making them larger seemed like a great idea, it just doesn't seem to have translated somehow. The lume pots are too chunky, the hands are too small and thin, the case around the lugs is just weird and, well, I could go on... the rubber straps are extremely cool, I'll give them that, but I'm not buying a watch just for a cool strap (...again).

So yes, my excitement level this year is pretty low, in fact I'd say right now I'm struggling to think of a watch release this year that I'd actually want to own, save perhaps for the Monaco Gulf. I must admit I do quite like the black/lime Calibre 16 Formula 1, but in person it's not quite as exciting as I'd hoped. I'd rather get an old 500M Aquaracer in the same colour scheme for less than half the money.

Ah yes, money. It always comes back to money doesn't it? But how can it not. Prices are still rising at ridiculous levels and contributors to the THF Forums are one by one switching brands or simply stating that they've bought their last 'new' TAG Heuer. I have to agree. I can't honestly see myself buying anything else at 'full price', unless my circumstances change drastically, not when you see the 'real' market value of the current watches when they appear pre-owned on Watchfinder, etc within a few months. Now that's depressing!  

But, you know, when I got into this hobby I couldn't afford to buy new watches, and then for a while I could (just about) and now thanks to my stagnant wages and TAG Heuer's price rises I can't again. Whatever. Maybe in five years I will be buying a pre-owned 2025 watch at a fraction of the price it cost new? Or maybe thanks to the lunatics in Silicon Valley I'll be looking for food in the bottom of a dumpster while trying to avoid getting shot by security drones... 

Anyway, let's have a look back at what TAG Heuer have presented so far this year:

VIDEO: TAG Heuer Monaco Gulf and 'Stopwatch' Limited Editions by Time & Tide