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ON THE WRIST: KITH Heuer Formula 1 Re-Issue Quartz Watch

WA121F.BA0023

TAG Heuer Outlet / Bicester Village, 11th May 2024

Now don't get excited... clearly they didn't have KITH Heuer Formula 1s for sale at the Bicester Village outlet store, but one of the staff there was wearing one and so luckily I managed to get a quick look at it. Unfortunately I couldn't actually try it on as it had been sized to fit the owner and it wouldn't go over my hand, but even so, it was great to actually see one in person and I feel like I can now make a much more informed judgement on the quality, etc.

To be honest, this particular model wasn't my favourite of the ten pieces released, but even so I can see that it's well made and I do think the 'eggshell' dial works even if it is 'pretending' to be a lume dial. The problem presumably is that back in the day these were tritium dials and of course they can't use tritium anymore. Could they have achieved the same effect with a creamy Superluminova? I guess, but then it would have cost more and the pricing structure would have been even more complicated than it already was, so maybe this was the best solution - even if it was a compromise.

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One of the COCO members drew my attention to this absolute garbage on eBay a couple of days ago. I can't quite believe it, but someone actually bought this for £955. It was listed as NOS, which is an absolute joke. There's damage to the bezel, there appears to be a chip in the glass above the date and another scuff on the left hand side over the minute hand. 

There's also a nice juicy scratch on the backplate and that strap... what the hell is that strap??? Some cheap garbage aftermarket strap with a scratched up buckle.

Jesus. They could have had my mint all black Formula 1 for half that money. 

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FIRST IMPRESSIONS: KITH Heuer Formula 1 Quartz Re-Edition Watches

 

It's long been rumoured that TAG Heuer were going to release some kind of 'classic' Formula 1 piece this year and fair play to them they did an amazing job of keeping it under wraps until just a few days before release when it emerged that the new watch was going to be a collaboration with Ronnie Fieg's 'Kith' brand. Like most people on this side of the pond (I suspect), I'd never heard of them. But then as a 54 year old man living in the UK, who thinks £50 for a shirt is more than enough, I'm hardly their target customer!

In the wider watch community though the penny dropped and Hodinkee's recent 'Talking Watches' interview with Ronne Fieg was exposed as the thirty minute advertisment it surely was... and when you add in that LVMH has a stake in Hodinkee and Frederic Arnault and Ronnie are reportedly buddies, well... you can see exactly how all this came about; something that wasn't lost on the commentors on Hodinkee's Instagram post about the new watches incidentally.

Because of course this wasn't a 'watch' at all, but a series of ten watches inspired by (to varying degrees) the original Formula 1 watches which were produced between 1986 and 1996.

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