TAG Heuer Boutique / Milton Keynes, 10th November 2025
A few years ago I did a post about all the Ayrton Senna watches that TAG Heuer had produced, which included a poll of the C.O.C.O. and pronounced the Ayrton Senna designed (WH1114) 6000 Series the pick of the bunch. Since then we've seen last year's (oddly) predominantly blue tourbillon version... and now these slightly more accessible 'Formula 1' models (for those of us operating on slightly more real-world budgets). As luck would have it I visited the TAG Heuer boutique in Milton Keynes a few days ago and these two both happened to be in the store; as such this post is really not so much of a 'First Impression's' post for me, but since we all love to read what the Council's first impressions are I didn't want to skip to a full 'On the Wrist' post either.
I must admit, despite the fact that I personally own a 'Senna' branded Formula 1 (the 2nd placed WAZ1014), every time I hear about a new watch coming out I roll my eyes. There's been so many of them (these are the twenty fourth and twenty fifth models in fact), which I suppose is quite incredible really and if nothing else illustrates the enduing power of the Senna brand.
I know, I know... 'celebrity' endorsements are best treated with a degree of scepticism, but Ayrton did have a genuine connection to TAG Heuer, having driven for the McLaren F1 team (owned by then TAG Heuer shareholder Ron Dennis) and he continued to wear the brand even when he left to drive for Williams in the ill-fated 1994 season. Sure, if he'd lived and continued to drive for Williams it's possible that he could have switched to another watch brand (if say Williams had attracted a watch sponsor), but given that he did work with TAG Heuer to design the first 'Senna' 6000 Series, we can at least attribute a little more authenticity to the collaboration than say the ones with Chris Hemsworth, Bella Hadid or indeed Steve McQueen.


