Oh man but I'm so tired of silly people on YouTube telling us that the new TAG Heuer Formula 1s should only have cost £600... honestly, anyone that ever believed they were going to charge £600 for a 'vintage' inspired re-issue of a beloved watch with upgraded materials and a solar powered movement need to give themselves a good talking to. Have these people ever bought a watch strap from TAG Heuer? Do they know how much they charge for two small pieces of rubber? Come on, be serious. This is not a Swatch and the Moonswatch was not an Omega, just get a grip. It's fine to want them to be cheap, of course... but actually being disappointed when they aren't is just silly.
How could they possibly sell a Solargraph F1 for £600 when the Solar Aquaracers are nigh on £3000? Sure they are overpriced, but show me a Swiss watch from any of the big players that isn't. It seems the problem here is that there is an expectation that TAG Heuer were relaunching an 'affordable, entry level model to the mass market' when it's actually nothing of the sort. Most of the watches are limited to between 1000 and 3000 pieces, hardly 'mass market' and primarily they are aimed at middle aged people like me who remember them from the first time around (just about) and perhaps younger people drawn in by the Kith release last year.
But look, there's nothing wrong with wanting to buy a decent TAG Heuer for around £600 and it can be done. In fact it's surprising what you can find if you're willing to wait and keep your eyes peeled.... and you can do it without exposing yourself to the cess pit that is Ebay. No you're not going to get a Monaco or a Carrera at this price point, but there are watches available that in their day were pretty high end, for example this minty looking Kirium chronometer chronograph which is currently on the H&T website with a discount of 20%.
