PRICE LIST: TAG Heuer Price List 2011/2012

 

PRICE LIST: TAG Heuer Price List (January 2026)

 

It's time for another look at the TAG Heuer website and how the prices have changed over the last six months. Almost nothing has left the catalogue since July, in fact the only watches that have disappeared from the website are the Goodwood Festival of Speed Carrera, the stainless 'Year of the Dragon' Carrera and the Aquaracer Superdiver (which can currently be had at a rather tasty discount from the Bicester Village outlet).

There has been a price rise (as usual these are marked in blue) and while it's never welcome it doesn't seem to have been as horrendous as I was led to believe it was going to be. In fact it's pretty similar to what we've seen in recent times with increases of between £50 and £200 on most references. I did chuckle to myself when I saw that TAG Heuer had added another £900 to the tourbillons... you know, the ones that went up £9000 last year. The bizarre thing there is that the pre-owned market for TH tourbillons doesn't seem to have risen at all and you can find these £30k+ watches for around £11k, which doesn't seem very sustainable.

There was one watch which actually dropped by £100, I don't know if it was a mistake or what, but I've marked it in green.

Items marked in red are new since the last price list I did back in July. Most of these are genuinely new items, but there are a few random older models that have reappeared on the website for some reason. 

Interestingly, the Monaco range seems to have emerged fairly unscathed, with most of the prices staying the same. Perhaps the thought of pushing those DLC coated skeletons over the £10,000 threshold gave them pause for thought? Oddly though the basic blue dial Heuer 02 Monaco increased by £250 on the bracelet (and £300 on the strap, work that out!) while the black dial versions remained the same. Interesting.

As one of the longest standing models in the catalogue the 'Steve McQueen' Monaco has long been a barometer for pricing, and here again we see another £200 added to the price. This doesn't really surprise me to be honest, since the majority of watch collectors who want to buy a Monaco gravitate towards the left hand crown 'Heuer' branded version... and what's another £200 when you're spending this kind of money? 🤣  

Anyway, that's this job done for another six months... enjoy! And if you want more price lists then click the 'Price Lists' tab at the top of the page or click on the banner at the bottom of this post.

If you click on the pages they should open up larger, if you still can't read them I suggest opening them in a new tab.

PRICE LIST: TAG Heuer Price List (2014/2015)

 

PRICE LIST: TAG Heuer Price List (2013/2014)

PRICE LIST: TAG Heuer Price List (2010/2011)

Click on the images to open them in a larger size.

PRICE LIST: TAG Heuer Price List (June 2025)

 

It's now been 5 years since I compiled my first price list (during the early days of the pandemic, oh how time flies) and just for giggles I wondered what would appear in both that one and this latest price list and what the difference would be. Well, truth be told there's almost nothing, but the obvious candidate would be the stalwart CAW211P Monaco (colloquially known as the 'Steve McQueen'). So, shockingly (or maybe not that shockingly really) the price in July 2020 was £5050... and after the latest price increase it's now a bowel-loosening £7500!

Wow, that is some hefty, inflation busting rise eh? But the thing is with that though is that the pre-owned price has not kept pace with that at all. In fact if you want a CAW211P today and you're not stuck on buying brand new then Chrono 24 has over 100 examples on offer right now, with prices starting at £3500... that's a hell of a saving (or a massive depreciation cliff depending on your point of view).

That aside, for the most part it's the usual bi-yearly £50-150 increases, which don't sound too bad but which of course add up to a significant sum over two or three years. There are also a few other instances where we see £200+ increases, notably the Hodinkee Seafarer, the solid gold Carrera glassbox and the Porsche 963 Carrera, but thankfully there's none of those outrageous 40% increases we saw back at the start of the year.

Hilariously though, despite raising the prices of some of the tourbillon models by up to £10,000 earlier in the year, TAG Heuer have still added another £50 on to the prices this time, presumably because they didn't go quite far enough last time 🤣. 

But it's not all bad news, if you've been hankering after a Superdiver but didn't want to pay £6100 for it you'll be pleased to know that it's now priced at £5550. And also coming down is the darker green Aquaracer 300 which for some reason had a price premium at launch. This is something we are seeing now and again actually, where one colour is more expensive than the rest of the range and then eventually they all come into line.

Quite a few new additions this time, obviously there's the new 38mm Formula 1 range and various 34 and 36mm Aquaracers, but also a few Monacos and Carreras and even previously available models now available on bracelets (in particular the two tone Aquaracers and the Glassbox Carreras).

Unsurprisingly, there are no new Links. Surely that range needs something doing with it soon?

I also notice the older CAR style tourbillons have gone now and the solid gold Aquaracers have been discontinued too (after the £2000 discounts earlier in the year), and with the release of the new Carrera Day/Dates obviously another casualty are the old WBN models, which makes sense. 

As usual, blue text is for price changes, red text is for new additions.

PRICE LIST: TAG Heuer Price List 2010

PRICE LIST: TAG Heuer Price List 2009

PRICE LIST: TAG Heuer Price List (2016/2017)

PRICE LIST: TAG Heuer Price List (2018/2019)

PRICE LIST: TAG Heuer Price List (2019/2020)

 

PRICE LIST: TAG Heuer Price List (January 2025)

 

Sometimes luck just isn't on your side... as you'll know if you read my previous post, I managed to delete the Word document I use for these price lists so I had to type the whole thing out again and then just as I finished it someone told me the prices had gone up! So annoying. Anyway, it's done now!

Aside from the previously discussed price rises (massive rises in the RRPs of all the tourbillon models and up to 47% on some pieces!) the main points to note from this snapshot of the TAG Heuer collection are the deletion of the KITH Heuer Formula 1s, all of which are now sold out and the fact that the Monaco Rattrapante's have changed from being listed at £121,000 to being 'Price on Application'. My guess is no one was biting at that price and it's perhaps not surprising when you think what else you can buy for that kind of money.

Also, the entire Monaco range has remained static on price, which perhaps tells us something... and finally the Autavia has disappeared again. Will it return (and in what form)? I guess we'll have to wait and see.

New items are coloured red, price increases are blue, price decreases are green (never had that before!) and anything else is left black.

You can click on each page to get a larger view, or even better open each image in a new tab.

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PRICE LIST: TAG Heuer Price List (June 2024)

 

Once again it's time to scour the TAG Heuer website (and beyond) to bring you an update on the pricing situation and also a quick look at what's new and what's been deleted. As usual, prices in blue have changed since the January price list, and models coloured red are new additions. This time I've included a few items without prices; these are generally non-UK limited editions such as the Qatar and Kuwait Carreras and the Australia and Shanghai Carrera tourbillons, this is just to note their existence really, in case at some point someone uses these price lists for reference.

As far as what has been removed from the website, perhaps most notable are the black and silver Aquaracer quartz chronographs. I can't say I'm that surprised as they never seemed likely to be that popular. You can still get them in the blue and lilac/blue dial variants though. Also the black DLC Autavia flyback seems to have gone, the base 43mm Aquaracers (to make way for the new 42mm models obviously) and also the not that old really white/blue bezel GMT Aquaracers. Again, not sure anyone will miss those...

The yellow highlighted CBN2A1H Porsche Racing Carrera has gone too, as have both the 42mm Year of the Dragon Carreras and the previous 44mm Year of the Rabbit Carrera. Obviously the 2023 Indy 500 has made way for the new version and the Super Mario Formula 1 Tourbillon has also disappeared. Finally, not surprisingly, the limited edition CBL2181 'Night Driver' Monaco has gone too... 

PRICE LIST: TAG Heuer Price List (Jan 2024)

 

Once again it's time for our twice yearly cataloguing of the TAG Heuer website, and... well there's actually not too much to report this time around. As usual new entries since the last update have been added and highlighted in blue and price changes are highlighted in red (not many of those this time, but I hear there is a 6% increase coming on the 1st of Feb so you might want to act before then if you were planning a purchase).

There have been a few deletions here and there but nothing of note, in fact the most noteworthy change would be the deletion of the entire 36mm WBK Carrera range along with the rose gold Porsche 2.7 Carrera.

PRICE LIST: TAG Heuer Price List - (July 2023)

It's time for our twice yearly look at the current TAG Heuer range and how they are doing when it comes to pricing. I'm sure it will come as no surprise to anyone that there have been significant price increases (marked in red) across the board, with only the Superdiver* and two ladies Links staying the same price. The price increases are quite random, with the entry level quartz Aquaracers attracting a mere £50 increase, while the automatic models are up anywhere between £250 and £500! The Night Diver Aquaracer in particular has had a 15% increase since January...

One notable deletion is the orange dial Formula 1 WAZ101A, alongside the 41mm two tone, blue dial Aquaracer (although both of these are definitely still available in stores) and several skeleton dial Carreras.

Of course there have also been quite a few additions to the catalogue and these are marked in blue as usual. 

PRICE LIST: TAG Heuer Price List (Jan 2023)

The time has arrived once again for us to document the contents of the TAG Heuer website, and by extension the prices on offer in January 2023. While an imperfect method, bi-yearly 'price lists' are the best way I can think of currently to archive the TAG Heuer output, especially since so much of the product is special or limited edition stock that wouldn't feature in a catalogue.

Quite a few Aquaracers have disappeared since last July, with most of the WAY and CAY ranges now being replaced by WBP models. Aside from that, the main changes are in the Carrera section with quite a lot of new entries there and also a few Formula 1's (including those very brightly coloured ones).

As normal, price rises are indicated in red (that's pretty much everything) and new items are coloured blue. 

PRICE LIST: TAG Heuer Price List (Jul 2022)

 

Time once again to catalogue the TAG Heuer range for posterity, and with it the current state of the prices. With all that's going on in the world it's not surprising to note that most of the range has increased in price somewhere in the order of 5%, but some things (noticeably the skeleton dial Carreras) have stayed put, while some of the most expensive pieces have jumped up quite considerably. For instance, the CAR5A5U Carrera tourbillon has gone from £20450 to £22500, a 10% hike! On a more down to Earth level, if you've been pondering purchasing the CBN2A1F 'Porsche' Carrera Special Edition on a bracelet, well I'm afraid your indecision has just cost you as for some reason that particular model has gone up from £5000 to £5450.

Not too much to report as far as models dropping out of the range goes, the main news here is that the entire Calibre 5 Autavia range has disappeared from the site, leaving only the three 2022 models behind (two Flyback Chronographs and the Calibre 7 GMT). Elsewhere we see the old Gulf Monaco and Formula 1 Indy 500 pieces making way for new releases. 

Blue text indicates new items, red text indicates price changes.

PRICE LIST: TAG Heuer Price List (Jan 2022)

 

Once again it is time to peruse the TAG Heuer website and compile another six-monthly Price List. Surprisingly, as yet there has been no price rise... although I'm pretty sure it will be here soon. For now though all prices remain unchanged from the last Price List in July 2021.

Let's break it down model by model...

PRICE LIST: TAG Heuer Price List (July 2021)

 

Once again, in the absence of comprehensive catalogues and price lists, it's time for our half-yearly look at the TAG Heuer website so we can assess what has changed, what has been discontinued, what has been introduced and which prices have risen. To keep it simple I will break it down by model range.

PRICE LIST: TAG Heuer Price List (January 2021)

Once again I have rigorously trawled the TAG Heuer website to bring you an up to date price list. New items have been entered using blue text and price rises have been highlighted in red. Some pieces have gone up by as little as £5, some by 5% or thereabouts and some have stayed the same (the ladies range in particular, I notice). On average the men's Monaco range has gone up by £200. 

Quite a few pieces have disappeared from the website since July 2020, including the Nanograph Heuer 02T. A full list of deleted items can be found at the bottom of this post...