VIDEO: TAG Heuer Carrera Extreme Sport Calibre TH20-02 'Twin Time' Chronograph by The 1916 Company

 

FEATURE: CEO Antoine Pin Leaves TAG Heuer

Antoine Pin

Aside from being the 40th anniversary of the Formula 1 this year, it's also the 10th anniversary of the TAG Heuer Enthusiast Blogspot. Can you believe I've been doing this for ten years already? And in that time how many CEOs do you think TAG Heuer has had? Well if you guessed five, well done. First we had Jean Claude Biver (2014-2018), then Stephan Bianchi (2019-2020), Frederic Arnault (2020-2023), Julien Tornare (2024) and finally Antoine Pin (2024-25/26). Which means TAG Heuer heads into 'LVMH Watch Week 2026' without a CEO.

Prior to this Jean Christophe Babin ran the company from 2000 until 2013 and then Stéphane Linder briefly took over until Jean Claude Biver was persuaded to sprinkle some of that famous 'Biver' magic on the brand. I guess I am biased since I really fell in love with TAG Heuer when Mr Biver was in control (I even named one of my cats 'Mr Biver' believe it or not) but I've never really felt any of the gentleman that followed him really spoke to me the way he did.

But then Mr Biver is one of a kind. A giant of the Swiss watch industry, who has the success (and personal wealth) behind him to forge his own path. I somehow doubt Mr Biver was looking over his shoulder the whole time he was in control of TAG Heuer.

VIDEO: TAG Heuer at LVMH Watch Week by Time & Tide Watches

 

PRICE LIST: TAG Heuer Price List (January 2026)

 

It's time for another look at the TAG Heuer website and how the prices have changed over the last six months. Almost nothing has left the catalogue since July, in fact the only watches that have disappeared from the website are the Goodwood Festival of Speed Carrera, the stainless 'Year of the Dragon' Carrera and the Aquaracer Superdiver (which can currently be had at a rather tasty discount from the Bicester Village outlet).

There has been a price rise (as usual these are marked in blue) and while it's never welcome it doesn't seem to have been as horrendous as I was led to believe it was going to be. In fact it's pretty similar to what we've seen in recent times with increases of between £50 and £200 on most references. I did chuckle to myself when I saw that TAG Heuer had added another £900 to the tourbillons... you know, the ones that went up £9000 last year. The bizarre thing there is that the pre-owned market for TH tourbillons doesn't seem to have risen at all and you can find these £30k+ watches for around £11k, which doesn't seem very sustainable.

There was one watch which actually dropped by £100, I don't know if it was a mistake or what, but I've marked it in green.

Items marked in red are new since the last price list I did back in July. Most of these are genuinely new items, but there are a few random older models that have reappeared on the website for some reason. 

Interestingly, the Monaco range seems to have emerged fairly unscathed, with most of the prices staying the same. Perhaps the thought of pushing those DLC coated skeletons over the £10,000 threshold gave them pause for thought? Oddly though the basic blue dial Heuer 02 Monaco increased by £250 on the bracelet (and £300 on the strap, work that out!) while the black dial versions remained the same. Interesting.

As one of the longest standing models in the catalogue the 'Steve McQueen' Monaco has long been a barometer for pricing, and here again we see another £200 added to the price. This doesn't really surprise me to be honest, since the majority of watch collectors who want to buy a Monaco gravitate towards the left hand crown 'Heuer' branded version... and what's another £200 when you're spending this kind of money? 🤣  

Anyway, that's this job done for another six months... enjoy! And if you want more price lists then click the 'Price Lists' tab at the top of the page or click on the banner at the bottom of this post.

If you click on the pages they should open up larger, if you still can't read them I suggest opening them in a new tab.

VIDEO: Heuer Autavia 'Viceroy' Calibre Heuer 02 Limited Edition Chronograph by The 1916 Watch Company Reviews

 

FEATURE: My Top Ten Formula 1s by Shane Paradis

 

As you can see from the banner above, this year we are celebrating forty years of the TAG Heuer Formula 1. I'd like to hope TAG Heuer themselves would do the same, but... we'll see. TAG usually reserve anniversaries for their 'Heuer' models, but the Formula 1 is enjoying a surge in popularity so it would be nice if they did acknowledge it this year. I mean, they celebrated 40 years of the Monaco and it was only in production for about 20 of those, hahaha.

So I thought, what better way to celebrate this very special birthday than to invite some fellow 'TAG Heuer Formula 1' enthusiasts to share their favourite models with us. Just like in 2024, with the Aquaracer's 20th anniversary, each month we'll have a 'Top Ten' and (assuming we get some kind of consensus and not just 110 different models) at the end of the year we can crown the top ten TH F1's ever.

First up we have Shane Paradis... and straight off the bat I have to say I don't think I would have predicted these particular references. I think this is going to be an interesting project!

VIDEO: Producer Michael Visits TAG Heuer in Las Vegas

 

ON THE WRIST: TAG Heuer Formula 1 Solargraphs and Calibre 16 Chronograph

TAG Heuer Boutique / Meadowhall, Sheffield 31st October 2025

Due to the ridiculous number of watches released at the end of last year this has been delayed quite considerably, hence it might seem a bit out of date! 

So finally the last two of the original nine Formula 1 Solargraphs are here and it could perhaps be said that they saved the best for last. Right from the start I thought if I was going to buy any of these new models it was either going to be the white/red one or the black/yellow one (both of which I owned previously in their 35mm incarnation). Well the white/red one came out in September and it didn't prompt me to reach for my credit card and so far this one hasn't yet either. I definitely think it's one of the best of the nine, possibly even top two, and I appreciate that it has a black DLC steel case (which seems to imbue it with a touch more 'substance') but does it really cut it?

VIDEO: Putting the TAG back in TAG Heuer by Monochrome Watches

 

FEATURE: Keeping Track of Wrist Time (2025 Edition)

Happy New Year fellow TAG Heuer Enthusiasts and welcome to 2026. I am hopeful for a great year of new watches and interesting posts, but we'll have to wait and see I guess (...on both counts 🤣).

With the 'Crazy Year of Watch Buying' posts well and truly a thing of the past, it's time for my only truly self-indulgent post of the year... my annual 'Keeping Track of Wrist Time' update. So this year, like every year for the last several years I have kept a daily record of which watches I wear (usually one or two a day - one to work, one in the evening) and now I can present to you the results.

But first, it's time to quickly update you on the (fairly minimal) comings and goings of my collection. As you probably remember I have been slowly whittling away at my collection, trying to get it down to a sensible number. Twenty perhaps? Well, I'm still a way off that, but it is coming down and I have earmarked several pieces for sale in the near future, but we'll see if that actually comes about.