According to the information on the TAG Heuer website, the Monza was originally positioned as a budget alternative to the Carrera, costing just $219 compared with the Carrera, Jarama and Cortina models, which were in the $345 to $365 range. $219 in 1977 equates to about $1200 today. So of course this latest carbon cased Monza costs a frankly hilarious £11300... because what are you, poor?
Okay, so leaving aside the comical price tag, is this a nice watch? Well, kind of. My first positive is that I really like the white hands and markers. One of my biggest criticisms of the otherwise very lovely 40th Anniversary Monza was the 'fauxtina' and I haven't changed my mind on that. Frankly it's abominable and shouldn't be allowed, but some people do like it and I must admit sometimes it works (my friend Rich has an LHD Pelagos and it works there because the white on the black and blue models is so white that it desperately needs toning down) but on the Monza 40th red, white and black became red, black and... pale brown. 😞
