TAG Heuer Boutique / Meadowhall, Sheffield, 23rd January 2026
Another visit to my favourite TAG Heuer boutique and, well... as we'll see in a moment it was 'interesting' but hardly what I'd call 'exciting'. And honestly, it was a bit of a turning point for me perhaps. Because standing in that boutique with about £20,000 of watches on the desk in front of me it really made me question (once again) the point of this blog. As I've said before, I am not a rich man. I now own half a (struggling) business but I'm not remotely rich, in fact I'd probably be better off working for someone else.
So honestly, the chances of me buying a glassbox Carrera for £6700 are quite literally ZERO. I wouldn't buy any watch for £6700. I wouldn't buy a watch for more than £5000 at the absolute max (not unless my financial situation vastly improved) and the most I have ever spent on a watch to date is £3300. Sure I could sell my entire collection and I would be able to buy three or four watches at £6700, but today it feels to me like what you're getting for that money is what TAG Heuer basically consider a run of the mill Carrera chronograph.
Well no, I guess the run of the mill Carrera chronograph would be the Calibre 16, but even so if I was parting with the best part of £7000 I would want to feel like I was picking up something 'special', and sadly I just don't feel that way about these. At the same time, I've recently been speaking to someone who lives in America, who was excited to tell me about the limited edition 'Caribbean' watches she'd been hunting down and it really made me think about how much fun I used to get from this hobby when it was more about chasing old F1s and 90s S/ELs...






