TAG HEUER ENTHUSIAST: AUCTION WATCH: Heuer Watches Sold in the June 20th Auction at Bonhams

Friday 7 December 2018

AUCTION WATCH: Heuer Watches Sold in the June 20th Auction at Bonhams

Over the past few years 'Heuer' watches have really taken off on the vintage market and on June the 20th a large selection were auctioned by Bonhams. Some of the rarer pieces are now reaching pretty eye-watering sums and have proved to be a fantastic investment for their owners. However, because of the name change in 1985 'Heuer' and 'TAG Heuer' seem to be viewed by some as very different entities (which is a nonsense when you consider the disjointed history of some other watch brands!) so it doesn't seem that TAG reap the benefits of a rising vintage market in quite the same way that some other brands seem to. It really is rather unfortunate that TAG chose to suffix their name in the 80s as it has provided a 'convenient' distinction despite the fact that the company carried over the Heuer model ranges for some time before gradually updating them, and it's not like TAG are the only brand who 'lost their way' (as some see it - I don't agree) in the 80s and 90s.

To be honest, I'm quite glad I don't hanker after the older pieces as I could never justify paying the price of a 'Dark Lord' (even though it is pretty cool), and it boggles my mind that someone would pay over £80,000 for that Skipper. No wonder the Hodinkee version sold out so quickly if that's the price of the genuine article! Pick of this bunch for me would probably be the Bundeswehr, which looks a damn fine watch for a very reasonable price and not at all dated actually!