Sunday 20 October 2019

SPOTLIGHT ON: TAG Heuer Alter Ego 'River of Diamonds' Quartz Ladies Watch

WP131L.BA0755

The other day I bought myself a copy of the 2001 TAG Heuer catalogue, which came complete with a smaller catalogue and price list. There was nothing in there that particularly jumped out at me except a couple of 'Alter Ego' ladies watches, and one jumped out at me rather more than the other one.



The Alter Ego 'River of Diamonds' is a rare beast indeed, and when you consider that the price in 2001 was a breath-taking £10,000 it's not hard to see why. I bought quite a large house in 2001 for £72,000, and you could buy a new Fiat Seicento for about £8,000... in the same price list a top of the range Formula 1 Kirium on a bracelet was priced at £1500 and a Monaco CW2112 was just £1750; adjusted for inflation the 'Alter Ego River of Diamonds' would cost about £16,000 today... more than a Carrera Tourbillon!

And being a ladies watch, it's quartz!

It's nice enough, but to be honest, compared to the S/EL 'River of Diamonds' the Alter Ego looks more like a 'Stream of Diamonds' than a 'river'...


Similarly the Link 'River of Diamonds' also seems to have a lot more diamonds than this Alter Ego, although I can't help but think in this instance, maybe less really is more?

WJF1413.BA0588

One of those is showing as 'sold' on Milton's Diamonds website for £2999, which suggests these watches aren't holding their value as much as you might have hoped... although that said, I don't know the original price of the WJF1413.


Googling 'Alter Ego River of Diamonds' doesn't produce much in the way of images or video, but I did find this video which looks a bit like bodycam footage from a drugs raid (on an aeroplane?).

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