SPOTLIGHT ON: TAG Heuer Golf Ladies Quartz Watch

WAE1114.FT6011

TAG Heuer Outlet / Bicester Village, 19th September 2019

Not quite an 'On the Wrist' (although I could have quite easily slipped this on as the rubber strap was more than long enough), but I had an awful lot to try on this September day (you know, back when it was warm every day - seems like a long time ago now, doesn't it?) and so I just gave this a bit of a casual look over. Unfortunately I didn't even think to remove the protective film from the crystal before snapping these shots so apologies for that, but this was literally taken straight out of the delivery box!

While this is clearly aimed at the female market, there's no reason a guy couldn't wear it if he was sufficiently flamboyant, indeed, this watch is exactly the same size as the black Golf I tried on previously (and surely no one is going to say a lady couldn't wear that one!). Admittedly I did find it a tad small, but then the watch is designed to be used when playing golf so this is 100% an intentional, practical design decision.

By way of comparison, at 37mm this is approximately the same size as the smaller quartz Monacos that came out last year which again are sold as both 'male' and 'female' watches depending on the dial and strap colours (except in Belgium where that sort of thing is completely illegal*). I'm sure my wife would like the colour of this one, but I know it's going to be too big for her tiny wrists so that's a non-starter. Shame...

*Okay, I might have made that up.

The watch itself is a fairly simple affair, albeit with a couple of unusual features. Firstly, the crown is on the left hand side of the case (Calibre 11 style) so as not to dig into your wrist while playing a shot, and secondly the strap is a continuous band of pale pink rubber which is fastened inside the case. This is facilitated by the two buttons on either side which push in to release the folding three part case and allow the end of the strap (which needs to be cut to approximate size) to be placed inside. Once the case is closed the strap is retained securely and you can go about your game.

I've always had a bit of a soft spot for the Golf, but like the quartz Monaco I find it just that bit too small and effeminate for me (even in black). Still if you fancy one of these you can save yourself nigh on £500 as this is currently on offer at the Bicester Village boutique for £1155 (down from £1650).

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